An email has been a form of communication and marketing for decades. However, as technology advanced, people started considering emails to be a dying form of communication. But with all the new email blast tools, it has sustained its place and became even better than before. Using these tools, you can automate the action of […]
Email Response
Can Folderly’s Email Spam Tester Understand Average Open Rates?
What to know when running an email spam check What’s the average email open rate? A spam tester can make many people ask this question after finishing a check. Any email spam check software, even as powerful as that by Folderly, is only meant to check, not to be a b2b encyclopedia. That’s why we […]
4 Top Ways to Implement Your New Email Marketing Campaign
To be successful at email marketing, which, to this day, remains the cheapest way of advertising, you’ll need to come up with a viable strategy, starting with proper research. It is no brainer that sending emails only to target audiences and only at the right intervals is a prerequisite for long-term success. What many people […]
How to Boost Email Open Rates by 32% [Etsy Case Study]
Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you make sure that your emails are opened when they reach your subscribers? You can create brilliant and engaging content, but if people do not open your emails, then they will […]
The Email Economy: Using Email Responsiveness To Build Trust
Over 10 years ago Fast Company declared email to be dead and in the years to follow this sentiment would be proclaimed by the Wall Street Journal, the CEO of Evernote in The Telegraph and Fobes, but is email really dead? Almost to the contrary, email is more alive than ever and in the next […]
Make Sure There’s a Real Person Behind Every Communication!
How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title without a name.
