To be successful at email marketing, which, to this day, remains the cheapest way of advertising, you’ll need to come up with a viable strategy, starting with proper research. It is no brainer that sending emails only to target audiences and only at the right intervals is a prerequisite for long-term success. What many people […]
Email Response
How to Boost Email Open Rates by 32% [Etsy Case Study]
Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you make sure that your emails are opened when they reach your subscribers? You can create brilliant and engaging content, but if people do not open your emails, then they will […]
The Email Economy: Using Email Responsiveness To Build Trust
Over 10 years ago Fast Company declared email to be dead and in the years to follow this sentiment would be proclaimed by the Wall Street Journal, the CEO of Evernote in The Telegraph and Fobes, but is email really dead? Almost to the contrary, email is more alive than ever and in the next […]
Make Sure There’s a Real Person Behind Every Communication!
How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title without a name.
