Posts Tagged ‘Discounts’
5 Steps to a Great Pricing Strategy
There are many important aspects to running a business, but perhaps the most important of all is your pricing strategy. At the end of the day, whether customers are willing to keep spending money at your business and whether you can afford to stay in business comes down to your prices. Here are five steps to get you on the right path for an effective pricing strategy.
Read More If the Customer Doesn’t Want to Buy, Discounts Won’t Help
It’s a major sales error to use pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until pricing is the only issue keeping a customer from buying.
Read More It’s Not Too Late to Make 2013 the Year of the Customer
This year is more than halfway through. You had every intention of making 2013 “the year of the customer” for your business, but you just haven’t found the time or resources to make the changes you planned. Well, it’s not too late to put more focus on the customer experience.
Read More What Kind of Info Should Your Invoices Include?
If you own or manage a small business, invoices are essential to keeping your business running smoothly. By providing your customers an uncomplicated, concise invoice that spells out the products provided or services rendered, you will reduce confusion and head off any potential conflicts about your business transactions.
Read More Gross Margin Doesn’t Tell the Whole Story
Your financial report says that you’ve achieved a 35% gross margin on your latest project/job. Should you be happy? Maybe. Gross margin doesn’t tell the whole story.
Read More Cutting Expenses: 4 Reasons Your Business Needs to Capitalize on Discounts
Small businesses succeed, in large part, because of entrepreneurs’ efforts to minimize costs and increase efficiency. Unfortunately, too many business owners become complacent in their daily operations and forget to actively search for the best deal.
Read More Long Forgotten? Use Customer Service Skills to Stir Old Accounts Back to Life
When accounts go quiet, don’t assume the customer is going away. Use excellent customer service skills to find out what is going on. They may be waiting, occupied with something else, or have simply forgotten where you are or how to reach you! One effort at reactivation can make the difference between a customer who comes once and disappears forever, and a customer who comes once, is invited back and stays with you forever.
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