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Home / Archives for Discounts

Discounts

Use PPC Ads for Clever Marketing During COVID

Sep 24, 2020 By George Mathew

During COVID, many businesses have either lost clients or customers are struggling financially. There is a solution. COVID has also turned the tide in our favor by making paid ads cheaper. Consider giving away what you can for free or include discounts. Paid ads have never been cheaper Right now the trend is that paid […]

Filed Under: Online Marketing Tagged With: Coupons, Discounts, PPC

3 Most Successful Ways to Use Coupons

Mar 27, 2019 By Louise Harris

This year, coupon redemption is expected to balloon to 31 billion. Compare that to the 16 billion coupons redeemed in 2014 and you’ll notice how customers’ interest in deals and offers has only grown. Future predictions indicate that by 2022, coupon redemption will rise further to $91 billion. While last year, customers saved a good […]

Filed Under: Finance, Pricing Strategy Tagged With: Coupons, Discounts, Pricing

Discounts, Deals, and Advance Access: Keys to Increasing Sales

Mar 5, 2018 By Susan Solovic

Are you shooting all the different kinds of ammunition you have in your sales arsenal? I’m going to go over what I believe are three of the most important ways to achieve a sale. For the purpose of this article, I want to focus on the initial sale, so I’m going to skip upselling and cross-selling. As […]

Filed Under: Sales Activities Tagged With: Discounts, Sales

Make Yourself Discount-Proof

Jul 14, 2017 By Bob Burg

Are you often asked to discount your fee or price? Typically, when a prospective customer or client balks at your price, it’s because they believe that the value of your offering is less than what they are being asked to pay. But, not always. There IS another reason. It’s this… They subscribe to the theory […]

Filed Under: Pricing Strategy Tagged With: Discounts, Pricing, Value

Should Groupon Be Part of Your Franchise Marketing Strategy?

Apr 13, 2017 By Bill Bradley

Understandably, increasing your sales and number of customers is a top priority when marketing your franchise. And while there are many strategies to do that, daily deal sites like Groupon might be one worth considering. How They Work You might be familiar with Groupon from the customer’s perspective: you have the opportunity to pay for an experience […]

Filed Under: Franchise Center Tagged With: Discounts, Franchise, Sales Strategies

3 Quick and Easy Marketing Tips for Your Franchise

Mar 15, 2017 By Bill Bradley

This is going to be a killer year for your franchise. How do I know? Because I’m about to give you some crazy easy marketing tips that you’d be a fool not to take advantage of using. So many business owners think marketing is this complex thing that they don’t need to bother with. But […]

Filed Under: Franchise Center Tagged With: Discounts, Franchise, Marketing

How to Be a Dictator Enforcing Sales Offer Deadlines

Dec 29, 2016 By Dave Berkus

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. So, it is common practice to leave an offer containing a discount open, following up periodically to attempt to nudge […]

Filed Under: Sales Activities Tagged With: Discounts, Sales Process

Couponing for Greater Profits

Nov 25, 2015 By Biz2Credit.com

Sometimes, customers need that little extra incentive to come calling at your small business. Consider the coupon. Long viewed as the housewives’ shopping companion (Grandma loved it when the 7-cents-off creamed corn hit the paper!), coupons in this century have taken on a life of their own, with blogs and videos showing extreme shoppers taking […]

Filed Under: Pricing Strategy Tagged With: Discounts, Pricing Strategy

3 Top Myths Surrounding Product Discounts

Sep 4, 2015 By YEC

While you don’t want to go reducing prices at random, every now and then the payoff can be huge. Each customer has a set price they are willing to pay for your product. Unfortunately, it’s rarely the same as the one advertised on your site. That’s because there are three main types of customers: Price-sensitive: customers […]

Filed Under: Pricing Strategy Tagged With: Discounts, Pricing

Value Creation as a Form of Discounting

Jul 22, 2015 By Dave Brock

There are all sorts of articles on creating superior differentiated value. Lots of them talk about creating more value than the customer expects, surprising and delighting them. In truth, I’ve been raised in this camp and have espoused some of these concepts myself. Just the concept of “added value,” is actually value over and above […]

Filed Under: Pricing Strategy Tagged With: Dave Brock, Discounts, Value

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