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Veteran and Military Business Discounts for the 4th of July (and All Year!)

By: SmallBizClub


military family outside house with American falg

As America celebrates her Independence Day this week, what better time to highlight the military men and women and their families who have continuously made that freedom possible? There’s no way to adequately thank members of the military or veterans for their service to this great nation. The willingness of members of the military to put their own lives at risk for the benefit of people across the USA is selfless, commendable and extraordinary. That’s why many retail companies, large and small, offer military business discounts that vets and their families can enjoy on the 4th of July and every other day, as a small way to give thanks for their service.

Businesses know how hard it is for a military family to stretch their budget. Whether it’s from sometimes having to move from base to base, or from an income-earning family member deployed for long periods, everything seems more challenging. So it’s not just for the 4th of July, Veteran’s Day, Memorial Day, Flag Day, or other veteran-commemorative day. For these small businesses and large corporations, every day is Honor the Military Day.

100+ great deals and discounts for military members and veterans

100+ great deals and discounts for military members and veterans

Image Credit: Dreamstime

To express gratitude for all the ways military members go above and beyond to keep our citizens safe, the companies below offer discounts and deals just for members of the military. So to all the military members and veterans, enjoy these special discounts and we thank you for your service!

Note: These offers could change at any time at the discretion of the company listed.

Military members can enjoy these discounts and deals


  • Advance Auto Parts: Military members and veterans save 10% on regularly-priced merchandise in-store.
  • CarParts: All active duty military members, reserves, retirees and veterans of the United States Armed Forces can enjoy a 5% discount on all items.
  • Discount Tire: Active duty, veterans and reserves receive 5% off with ID.
  • O’Reilly Auto Parts: O’Reilly Auto Parts stores provide a 10% discount off retail price for most items, some exceptions are motor oil, antifreeze, sale items and special orders. This is for in-store purchases only.
  • KC HiLites: Police, firefighters and active and veterans receive military business discounts up to 10% off with ID.
  • Pep Boys: Active duty and retired military can receive a 5% discount at their local store.

Beauty & cosmetics

  • AvedaEnjoy 20% off. Excludes gift sets and travel sizes.
  • CliniqueReceive 20% off your next purchase, exclusively on Clinique.com. Cannot be combined with any other promo code or layered onto existing discounts. Excludes gift sets and travel sizes.
  • Tarte Cosmetics40% discount on all products.

Clothing & shoes

  • Adidas: Military members can receive a 30% discount online and in-store plus 15 % factory in-store.
  • American Giant: Active duty, reservists, National Guard, veterans, and military family members can receive 20% with verification.
  • Bonobos: Military members can save 20% on five orders over the course of the year.
  • Carhartt: Military members get a 15% discount on apparel and accessories.
  • Champion: All members of the military and veterans can receive an additional 10% off with verification.
  • Champs Sports: Take 10% off most online and store purchases. Note that some exclusions apply. This offer is limited to four SheerID verifications on a rolling 30-day basis and up to a $100 maximum military discount per verification.
  • Crocs: Military members receive a 15% discount on full-priced items.
  • Columbia: Members of the military get a 20% discount.
  • Dickies: Take 10% off with military verification.
  • Fanatics: Enjoy 15% off all orders for veterans, service members and first responders, in addition to free shipping for orders delivered to the U.S., P.O. Boxes, FPO and APO boxes.
  • Foot Locker: Take 10% off most online and store purchases. Note that some exclusions apply. This offer is limited to four SheerID verifications on a rolling 30-day basis and up to a $100 maximum military discount per verification.
  • Grunt Style: Active military and veterans get 10% off with verification.
  • Hanes: All members of the military and veterans can receive an additional 10% off with verification.
  • J.Crew: Get 15% off your purchase with a valid ID.
  • L.L. BeanMilitary and qualifying family members receive 10% off their purchase.
  • Merrell: This store offers 20% off for military members.
  • NBA Store: Members of the military and first responders can enjoy a 15% discount with valid ID.
  • New Balance: New Balance offers a 15% discount to individuals with a .mil email address.
  • NFL Shop: Members of the military and first responders can enjoy military business discounts of 15% with a valid ID.
  • The Original Foot Alignment Socks: Offers a one-time use coupon code for 25% off your purchase.
  • Quince: Military members receive 10% off the first purchase.
  • Rack Room Shoes: Every Tuesday, U.S. military personnel and their families receive a 10% discount on their entire in-store purchase with valid military ID. Plus, get 20% off during select holidays like Memorial Day, Veterans Day and the Fourth of July.
  • Roxy: This clothing store offers a 15% discount to first responders, military members and teachers.
  • Sperry: Military members can enjoy a discount of 20%.
  • Sports Fever: Members of the military qualify for a 10% discount with your .mil email address.
  • Steve Madden: 25% off discount.
  • UGG: 10% off full-priced styles.
  • Under ArmourOffers 20% off all purchases for active duty, retirees, veterans, military spouses and military family members, as well as first responders such as active police, fire, and EMT customers.
  • Vera Bradley: This store offers a 15% discount with verification.
  • Wrangler: This clothing company offers a 10% discount to active duty service members and veterans.

Computers & electronics

  • Apple: In honor of your service, take 10% off Apple products and accessories.
  • Dell: Enjoy 5% off PCs and electronics. Obtain coupon using your .Mil email address.
  • HPMilitary, Healthcare, and First Responders will get discounts with up to 40% everyday savings. Plus, free shipping and easy returns.
  • Microsoft: Microsoft has a 10% discount available on select products and services for veterans and active servicemembers and their families.
  • Samsung: The Samsung Military Offer program provides up to 30% in savings to veterans, active military members and their families.
  • Targus: Military members receive 25% off their order of laptop and tablet accessories at Targus.com.

Food & restaurant

  • Fred MeyerEnjoy an extra 10% off every third Thursday.
  • Golden Corral: Active duty military personnel, reservists, retirees, and veterans are typically eligible for the military discount at participating locations (check with your local restaurant first.)
  • Hello Fresh: Get 60% off your initial box along with free shipping, and a 15% discount on all your subsequent boxes for the next year.
  • Outback Steakhouse: At this steakhouse, military members can enjoy 10% off all day, every day with a military ID.
  • Texas de BrazilThis steakhouse offers a 10% hero’s discount to military members, EMS and teachers.


  • Eyemart ExpressMilitary members and their families will receive 20% off eyewear purchases every day.
  • Walgreens: During the week of Independence Day, this store offers 20% off for military and veterans. Sign up for a myWalgreens account to get this deal.
  • YMCA: Title 10 personnel are eligible for a Y membership, which includes respite child care.

Home & kitchen

  • Ashley FurnitureMilitary can enjoy 5% off purchase.
  • GAFActive military members and veterans get a $250 rebate when installing a qualifying GAF roofing system and purchasing an enhanced warranty.
  • The Home Depot: Active service members, veterans and their spouses enjoy 10% off eligible purchases.
  • Jo-Ann Fabric and Craft Stores: Military service members and eligible family members receive 15% off their purchases every day! Free online enrollment is required.
  • KitchenaidGet 15% off most products.
  • Lowe’s Home Improvement: To show appreciation for members of the military, Lowe’s offers active military personnel and veterans 10% off eligible purchases with military ID.
  • Maytag: Get 15% off most products.
  • Sherwin-Williams: Military members and veterans plus their spouses receive 15% off of paints, stains and painting supplies.
  • Yankee Candle: Military members and veterans can receive 10% on every purchase and this can be combined with other discounts. Just present your military ID to receive this discount.
  • Whirlpool: Get 15% off most products.
  • WORX Tools: Active military and veterans can receive a one-time 10% discount code on Worx tools.

Mobile providers

  • AT&T: Qualified active-duty military, reserves, National Guard, veterans and spouses of active-duty and deceased service personnel can receive 25% off the monthly service charge on qualified plans.
  • Verizon: Save up to $25 a month.
  • T-Mobile: Get 40% off family lines with the unlimited plan.

Musical equipment

Services & custom items

  • Massage Envy: All active military personnel can save or receive some extra perks with membership at participating Massage Envy franchised locations. Just ask your franchise location for details.
  • Pandora: Receive a premium membership for only $8.99 per month!
  • Rosetta Stone:  Rosetta Stone offers an additional discount to active and retired military personnel.
  • USAA: USAA membership offers military members and veterans discounts on banking, insurance, investing and more.

Sporting goods

  • Bass Pro Shops & Cabela’s: Military members, including National Guard and reserves, can receive 10% off select gear every day, and 5% off firearms and ammo.
  • YETI: Military members and veterans, first responders and government employees have the opportunity to purchase select YETI gear with special pricing.

Travel & fun

  • Alamo Car Rental: U.S government and military officials can enjoy travel car rental discounts at over 550 car rental locations worldwide.
  • Allegiant Air: U.S. active duty or reserve duty and National Guard can receive up to two (2) pieces of checked baggage free and priority boarding at no charge, along with other benefits.
  • Amtrak: Military personnel receive 10% off the lowest available fare and get ahead of the ticket line.
  • Avis Car Rental: Save up to 35% on Pay Now rates at Avis.
  • Baseball Hall of Fame: Active and career retired military get free admission!
  • Blue Star MuseumsMilitary members can enjoy free admission to over 2,000 museums as a part of this collaboration among the National Endowment for the Arts, Blue Star Families, the Department of Defense and museums across America.
  • Budget Car Rental: This rental car company is offering up to 35% off Pay Now rates when renting from a participating location.
  • Castle Resorts: Offers special military rates.
  • CheapCaribbean.com: Get $150 off your next vacation with this military business discount.
  • Cinemark: Enjoy military business discounts by presenting their ID at the box office. This offer is only available at participating theaters.
  • Disney Parks: The company offers both specially priced theme park tickets and rates at select Disney Resort Hotels.
  • Epic Pass (Vail Resorts):  Provides unlimited, unrestricted access to 42 resorts — including Vail, Beaver Creek, Breckenridge, Keystone, Park City, Whistler Blackcomb, Andermatt-Sedrun-Disentis and more — for $177 for active and retired military service members and their dependents. Veterans and their dependents can purchase an Epic Military Pass from $573.
  • Greyhound: Active or retired military service members and their families can receive 10% off full-priced tickets.
  • Hertz Rental Cars: Discounts vary. See details here.
  • Holland America Line: Receive an onboard credit of $100 per stateroom when you book a new cruise with Holland America Line.
  • Hyatt Hotels: U.S. veterans, active-duty armed service members and their immediate family members can save 10-15% off the standard rate at participating Hyatt hotels in the U.S.
  • JetBlue: Military members and veterans receive a 5% discount on base fares and a baggage fee waiver for two pieces of luggage.
  • Ikon Pass: Active duty, retired (20+ years of service), and reserve military members can purchase on-base with a valid military ID. Spouses and dependents also qualify with a valid dependent military ID.
  • La Quinta Inns & Suites: Enjoy 12% off the best available rate at La Quinta hotels in the U.S. and Canada when you present a valid military ID at check-in.
  • Legoland: Get a 1-day 2-park ticket for $73.99.
  • Red Roof Inn: Active duty military members can save 10% on bookings, while veterans can save up to 15%.
  • Sandals: Military members, firefighters, police and FEMA members can receive an additional 10% savings in addition to promotions.
  • Super 8: Active and retired military members and their spouses can get 15% off at Super 8.
  • Thrifty Car Rental: Thrifty Car Rental is proud to provide 5% discounts to Veterans Advantage members.
  • United Airlines: U.S. military veterans, active duty military, National Guard and Reserve members and their families receive up to a 5% military business discount on flights.
  • USGSActive duty military members, veterans, dependents, and Gold Star families can enjoy free admission to national parks. (Obtain your free pass at sites that issue passes.)
  • Waves of Honor: Get free or discounted admission to Sea World, Busch Gardens, and other attractions.
  • Tackle VillageList of discounted fishing licenses and exemptions.

Warehouse club discounts

Published: July 1, 2024

Source: Clark Deals

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