Posts Tagged ‘Data’
How Marketers Have Responded to GDPR
Recent regulatory changes in Europe have hit a wide range of industries, but few professionals have found themselves more buffeted by sweeping reforms than marketers. Marketing professionals have taken the changes to their industry in stride, however, and have rapidly responded to changes in the market like GDPR. If you’re a marketer who’s struggling to…
Read MoreThe Pros and Cons of the Hybrid Cloud
Surrendering your onsite infrastructure for an offsite cloud strategy can feel like a bold leap of faith. Both executives and IT directors alike are aware that running a successful business is a balance between taking considered risks for worthwhile rewards and fine-tuning performance to enhance stability. But when it comes to the concept of ‘cloud’…
Read More3 Big Risks for E-tailers in 2019 + How to Handle Them
Each day, the world of ecommerce grows thicker with competition—making it an increasingly risky landscape for entrepreneurs to navigate. Yet the competitive nature of internet retail is only one risk facing prospective owners (and veteran ones) as we move closer to the end of 2018. If you want to avoid the blunders of highly visible…
Read MoreTop 4 Strategies for Running Your Small Business Most Efficiently
Running a successful business requires efficiency in all processes and functions. As a result, small businesses that are in the process of establishing themselves in the market have to adopt strategies that will make them run efficiently. A recent survey revealed that inefficiencies make most small businesses lose up to 30 percent of their annual…
Read MoreThe Death of Net Neutrality: What Does It Mean for Small Businesses?
Net neutrality is dead. The Obama administration’s 2015 net neutrality rules have been disputed for the past year or two but have finally been repealed by the Federal Communications Commission (FCC). These rules used to require internet service providers (ISP) offer equal access to all content on the web and meant that they weren’t able…
Read More10 Digital Marketing Assets You Need to Invest in Today
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at…
Read MoreWhat Would Your Business Lose in a Cyber-Attack?
Today’s market is underpinned by a fragile digital world that’s more vulnerable to outside hacking and attacks now than ever before. Modern business owners and aspiring business professionals need to have an extensive understanding of cyber-attacks and the risk they pose if they want to remain secure well into the future. Do you really know…
Read More3 Reasons Your Small Business Might Benefit from Colocation
Today, a business is only as good as its IT infrastructure and team. Cybersecurity and data storage are huge topics of concern in today’s age, with the experts at DataGuard mentioning that “the cost as well as overall volume of data breaches has continued to increase year over year for the past decade.” That statement…
Read MorePrevent Human Error and Avoid Big Consequences for Your Small Business
Human errors do not seem that scary next to other cyber threats. But they are often a nasty part of successful hacking and scamming attempts that threaten businesses every day. They hide behind multiple faces, compromise data and work processes when least expected, and are often the result of stress, fatigue, and multitasking—all of which…
Read More4 Essential Digital Marketing Actions for Startups and Small Businesses
Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide in 2017, which is 41 percent of the advertising market. It surpassed TV ad spending with only $178 billion or…
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