Moneyball Inbound Marketing

Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
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Don’t Ignore These Variables in Financial Analysis

However idea-fueled your organization might be, entrepreneurs cannot afford to ignore the significance of numbers. Maintaining a regularly updated set of financial data and forecasts will not only provide you with a clearer understanding of your business’s performance but will also part a crucial role when seeking money from investors.
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Are You Measuring What Matters?

In my later years with the Vikings, we measured and studied the criteria of a successful offense, and it made a huge impact on our team. And believe it or not, we did it by applying lessons I learned on the factory floors of the textile mills of South Carolina and Georgia.
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Top Small Business Trends in 2014

In the age of entrepreneurship, small businesses are increasingly learning how to adapt to a consumer-based market. As a result, it’s important to keep on top of new practices that will help give your business a competitive edge. Check out these emerging top small business trends in 2014.
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80% of Our Revenue Comes From…

Data is powerful. We’re all enamored with analytics and what they can tell us about our customers and our business. But data can also be very dangerous if we really don’t understand it.
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Tis the Season for Online Scams

As a business owner it is important to understand the threats shoppers face to better protect your company and customer data. While making a list and checking it twice is top of mind for shoppers, cybercriminals too are checking their list, creating scams and malware to fool unsuspecting customers to hand over their personal information.
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Real Time vs. Near Time Data Integration

You might not see it on the surface, but your company collects tons of data. With every visit to your website and every transaction that takes place there, you should be collecting the basic demographic information of your buyers and what they like to buy.
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