Posts Tagged ‘Data’
6 Outdated Practices That Are Slowing Your Business Down
To be profitable as a business, you should always be attempting to evolve with the times. Not doing so can lead to major inefficiencies and losing your competitive advantage to more savvy competitors. Below are six outdated practices that could be slowing your company down. Keeping Everyone in the Office One in five Americans now…
Read MoreThe World of Social Engineering When Vishing and Smishing Attack
Have you ever received a phone call from someone pretending to be your banker or phone company only to discover it was a scam? Hackers are pretty bold and they are definitely okay with lying to you to gain your trust. They know if they build a relationship especially that you will probably hand your…
Read MoreMarketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big…
Read MoreCritical Steps for Protecting Customer Data in Your Small Business
Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail customer data breaches that have made headlines in recent years. Skimmers are hardware devices that are surreptitiously installed on your card readers.…
Read MoreBig Data: Information is Not Knowledge
Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your network. You can accurately state that you have big data at your fingertips. But it…
Read More6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the…
Read More3 Ways Data is the Key to Retail Growth
Data is more available and more easily accessible than ever before. However, if you do not know how to access it, or what to do with it when you get it, it doesn’t help you much. If you have the right data and know how to use it, you can grow your retail business exponentially.…
Read MoreThe Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the road. The study, done in partnership with Pegasystems, is entitled “Predicting Routes to Revenue, and found that nearly half of…
Read More3 Things You Must Do if Your Business Experiences a Cyberattack
Face it: the World Wide Web isn’t quite as safe as it used to be. Nowadays, most people live online. It’s where we shop, advertise, manage our money and communicate. Yet the more ways that we start to use the web, the more criminals are inherently learning to exploit weak sites and impressionable users. If…
Read MoreNumbers Make the Conversation More Interesting
Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier to talk about all the stuff we are doing, or…
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