Posts Tagged ‘Data’
Water, Water Everywhere…
In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, “Water water everywhere Nor a drop to drink.” Sometimes, I think there is a sales version of this, “Information, information everywhere, But we struggle so to think…” The amount of information and data available to each of us is overwhelming. There are thousands of…
Read MoreHow to Analyze Your Data for Decision-Making
The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14% there,…
Read More11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result, I’ve put this list together of vendors I’ve come in contact…
Read More5 Instant Tips to Create Effective and Quality Surveys
Two basic questions always arise when running a small business. Is your product/service working? How can you improve? One of the best ways to improve is to speak to your customers and those who might one day become customers. A great way to do that is by building a survey and distributing it to the…
Read MoreThis is What It’s Like When AI and Small Business Collide
In current times, it’s no secret that digital devices and online data are constantly at risk. However, The Washington Post recently reported serious numbers from security firm Sitelock, revealing that “the typical small business website is attacked 44 times a day and software ‘bots’ are visiting these sites globally an average of 152 million times…
Read MoreWhat GDPR Means for Your Data Protection Compliance
The European Union’s General Data Protection Regulation, or GDPR, will change area of business from cybersecurity, human resource and market to technology. The law is such as game changer that 92 percent of U.S. companies consider making GDPR compliance at the top of their to-do list, according to a PWC survey. With the GDPR becoming…
Read MoreMath Works, Always: How Do We Tilt the Numbers in Our Favor?
In sales and marketing, we at least claim to be very numbers oriented. We have metrics around everything: Click-throughs Bounces Open rates Time spent on a page MQL, SQL, SAL Daily/weekly dials Daily/weekly conversations/meetings Demos Pipeline Coverage Win Rates Average Deal/Transaction Value Sales Cycle Time Lifetime Customer Value Renewal Rates ….. I could go on.…
Read More5 Simple Steps to Boost Your Sales Reps’ Selling Power
For small businesses, sales is often among the top challenges—so implementing sales enablement processes may get punted down the to-do list. In fact, for many small businesses sales enablement feels like a luxury akin to the notorious civet coffee. The term “sales enablement” comes across as relating to the enterprise—even though it’s a set of…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read MoreDoes It Matter Where You Store Your Data? You Bet It Does!
Unless you live out in the wilderness, completely cut off from modern society, your personal data has probably been compromised at some point. Most only become aware of this fact when a huge data breach like the one Equifax experienced in 2017 comes to light. That breach compromised the sensitive information of 145 million Americans…
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