Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as part of their online search. However, to translate calls from prospects to sales, you’ll need to track them. Unfortunately, many […]
Data
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default, […]
3 Top Strategies to Optimize Your Business Website
There’s no doubt that ecommerce is becoming increasingly dominant worldwide. For example, in the UK online sales now account for more than 17% of the region’s retail market. Despite this, just 50% of small businesses own and operate websites, making half of all SMEs in the UK incapable of driving sales online or generating a […]
3 Easy Ways Small Business Owners Can Recover Deleted Files from USB Flash Drives
Computers are not the only technology tools used by business owners that can lose files. If you use a USB or flash drive to manage data, then there are times when these devices can become corrupted. You might accidentally delete a file, as well. Instead of the information being gone forever when these circumstances occur, […]
How to Create a Compelling Annual Report
An annual report is a compilation of a company’s financial reports for the year ended. The report is a requirement for any public corporation listed with the Securities Exchange Commission. Other than that, all stakeholders need to see the annual reports to determine the performance of the said company. What is Included in an Annual […]
Does Google Data Studio Sample Google Analytics Data?
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in […]
How to Leverage Google’s Smart Bidding
It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google […]
What’s the Minimum Information to Give Your Investors?
Every investor wants regular information from companies taking their money. And most of us investors are frustrated by the lack of regular communication—unless, of course, the company needs more money. On the other side, entrepreneurs and CEO’s usually have a natural fear of giving too much information to us investors after the initial investment is […]
How Can You Tell if Your Customers’ Data is Safe?
If you’re like most businesses, you collect at least some customer data (whether you realize it or not). That might be an intensive process, drawing data from the apps your customers use in an effort to better understand them, or it might be fundamental, like collecting names, credit card information, and more. Similarly, you might […]
Local Business Owner: Do You Know Who Your Website Visitors Are?
Do you know who your website visitors are? Is your website attracting the right people? Are these people generating business for you? If you own a local small business, the answer to these questions is probably worth knowing. Questions local business owners should be asking about their website visitors: Who are my website visitors? Are […]
