One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way […]
Data
8 Cyber Security Tips for Protecting Your Mobile
The mobile phone has evolved to become one of the most frequently used technological devices in the modern era. As individuals, our use of mobile phones touches nearly every aspect of our daily lives. It’s a communication device, a media device, an internet browser, a source of entertainment, a purchaser of goods and services—the list […]
Keep Your Business Tech Safe Against These Smartphone Myths
Nearly all American adults own a cellphone, so it’s likely your smartphone is your sidekick in a lot of mobile business you tend to: conference calls, emailing, and more. Smartphones come in a wide variety, but all share the commonality of expense, often costing over $1,000. Besides, there’s nothing like the attachment you grow for […]
3 Reasons Analytics Help Business
When you’re running a small business, you’re constantly looking for ways to save time, without cutting quality. One area where businesses often struggle is finding the time to engage with their audience through social media. While they may do what’s necessary with some tweeting, post creation and so on, the battle is lost when it […]
The 6 Easiest Marketing Tools for Beginners
When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different need, whether it’s scheduling your social media posts, generating content, or managing your website. But even if you have a good spectrum of tools, it […]
5 Top Ways to Secure Your Business Data
No matter how small or big a business is, there is always that confidential information that all companies want to secure. It could be financial records, internal documents, or any other documents with sensitive data. Laws regarding document security can differ across industries. Here are a few ways to secure confidential data. 1. Internal Policies […]
This is Why Behavior Analytics Are So Important to Your Small Business
Behavior analytics helps you to understand how people react and take action when using digital products like online games, web and mobile applications, e-commerce sites, and the Internet of Things. These types of analytics are interesting marketing awareness tools that give insight into how users respond to certain online platforms. This raw data is aggregated […]
6 Essential Tech Tools for Your Startup
Technological access is proving to be a huge asset for small business owners, levelling the playing field for all entrepreneurs to compete with big businesses. Choosing the right technology is crucial as it can help you grow productivity, stay updated and connect with potential customers, giving you an edge over your opponents. Many well-intentioned businesses […]
Top 3 Innovative Real Time Data Solutions
Real-time computing refers to computing systems that respond to changes in the environment with millisecond constraints on their responses. Real-time data streaming hasn’t been traditionally feasible because of limited memory and disk speeds capabilities. Today, RAM prices are at the lowest they have ever been and the continued development of SSDs has led to unprecedented […]
The Value in Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on its own, but act as a top part of the funnel for a new customer or a […]
