Although the earliest forms of electronic mail trace back to 1965, e-mail was never intended to be secure. That is, however, because there was never anything to secure email from. The service of electronic mail lingered problem-free until the infancy of spam, and later, phishing. Today, 92% of malware is delivered via email; simultaneously, spam […]
Data
Data Collection is About to Get Much More Dangerous
On January First, 2020, California will enact the toughest data protection laws ever, far outpacing Europe’s General Data Protection Act (GDPR). Called the California Consumer Privacy Ace (CCPA), few of us are even aware of this and need to know. California often leads the nation in protective acts, and it is likely that other states […]
3 Surefire Tips for Identity Theft Guards and Fraud Protection
Few people realize the amount of information available online or in electronic data caches that reveal specific details about our lives and financial transactions. Although you may feel that some of the more intimate details, like your shoe size, shampoo preferences, and tunes for singing in the shower, are hidden from the general public, think […]
How to Track Sales Calls and Increase Conversions
Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as part of their online search. However, to translate calls from prospects to sales, you’ll need to track them. Unfortunately, many […]
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default, […]
3 Top Strategies to Optimize Your Business Website
There’s no doubt that ecommerce is becoming increasingly dominant worldwide. For example, in the UK online sales now account for more than 17% of the region’s retail market. Despite this, just 50% of small businesses own and operate websites, making half of all SMEs in the UK incapable of driving sales online or generating a […]
3 Easy Ways Small Business Owners Can Recover Deleted Files from USB Flash Drives
Computers are not the only technology tools used by business owners that can lose files. If you use a USB or flash drive to manage data, then there are times when these devices can become corrupted. You might accidentally delete a file, as well. Instead of the information being gone forever when these circumstances occur, […]
How to Create a Compelling Annual Report
An annual report is a compilation of a company’s financial reports for the year ended. The report is a requirement for any public corporation listed with the Securities Exchange Commission. Other than that, all stakeholders need to see the annual reports to determine the performance of the said company. What is Included in an Annual […]
Does Google Data Studio Sample Google Analytics Data?
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in […]
How to Leverage Google’s Smart Bidding
It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google […]
