Many small businesses are in the dark right now. No one knows what the future holds because of COVID-19. Forecasting demand and sales post pandemic is something many people are concerned about, and this guide will help. Understanding the Challenge The reality is the world hasn’t seen a pandemic like this in decades. If you […]
Data
Solving Digital Challenges as a Bridge to Leadership
Sound leadership might be defined as the quality associated with being able to navigate a group of people through a complex set of challenges. In 2020, with much of the world experiencing an unprecedented upheaval as a result of the Covid-19 outbreak; current circumstances have separated the wheat from the chaff when it comes to […]
Do These 3 Things to Keep Your Business Safe and Secure
We all want to keep our businesses as safe and secure as possible. Creating a startup is never going to be easy and you’re going to have to invest a whole lot of time, effort and money into every aspect of the business to ensure it stays up and running. There’s product development to focus […]
First-Party Data Marketing: 3 Powerful Use Cases
Marketing has undergone a dramatic shift in its approach and implementation. Gone are the days when it was solely based on assumptions or speculations. Now, marketing is based on reliable and authentic customer data, which is now central to any successful marketing approach. A data-driven marketing approach enables you to effectively target, attract and convert […]
Daily Financials That Franchisees Need to Keep Their Eye On
Although there can be some complex aspects of financially managing your own business (we’re looking at you, tax season), the financial information franchise owners need to pay attention to every day is pretty simple. At the end of each day, you should know the money that came in, the money that went out, and how close your […]
A Closer Look at Apples and Oranges
I recently wrote a blog about apples and oranges as a comparison with satisfaction and dissatisfaction. In that blog, I particularly related how the NPS metric was making a large assumption about satisfaction and dissatisfaction that doesn’t appear to be appropriate. I am going to take a deeper look at these two parameters. I think […]
Don’t Panic: A Traffic Decline Analysis Checklist and Toolbox
Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to […]
Apples and Oranges: A Problem for NPS
I think we have been missing the mark when we use NPS as a critical measurement for customer satisfaction. The challenge to this metric is that it appears to be combining “apples and oranges.” The metric is defined as the difference between attractors and detractors. That is the problem! What makes this an apples and […]
Metrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way […]
8 Cyber Security Tips for Protecting Your Mobile
The mobile phone has evolved to become one of the most frequently used technological devices in the modern era. As individuals, our use of mobile phones touches nearly every aspect of our daily lives. It’s a communication device, a media device, an internet browser, a source of entertainment, a purchaser of goods and services—the list […]
