Posts Tagged ‘Customer Loyalty’
Expand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers if they want to expand sales. However, new customers require a lot of time and expense to acquire. A better…
Read MoreWhat Makes an Ideal Customer?
Brian Woolf has authored two books on best customer marketing. He is often referred to as the “Godfather of best customer marketing.” He says that as a general rule best customers: Spend the most each year Have the lowest defection rates Visit the store most frequently each month Buy items with a higher average price Buy…
Read More7 Important Customer-Related Definitions You Should Know
If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re familiar with these terms. But, if you’re not, and you manage marketing without a great deal of background in it,…
Read More3 Pillars of All Successful Organizations
I like ideas that are easy to remember. That is one key reason why I often use memory hooks—something that helps me remember more complicated ideas. One memory hook that is always popular is the 3-legged stool. When one leg is weak, uneven—or worse, missing—the stool loses its ability to perform effectively. The 3-legged stool…
Read More5 Ways to Increase Footfall in ANY Shop
Paying customers is what keeps any business or shop afloat; the more you have, the better. However, there are several stages in the process of a purchase decision and one is getting people through the doors. Once in, you can use a variety of appealing offers and marketing tools, such as posters, desktop roller banners…
Read MoreIncrease Customer Loyalty by Maximizing Touchpoints
Improve customer experience, increase loyalty to your brand, and enjoy more successful touchpoints when you follow these guidelines on how to maximize every interaction you have with your customers. Analyze Your Methods Your company probably already uses a handful of different methods for reaching your customers, and each method probably varies in success. The first…
Read MoreReferrals Don’t Happen by Accident
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them—there’s no better marketing than having a customer rave about your work. But relying on your customers to decide that they’re going to actively recruit new clients for…
Read More7 Referral Marketing Strategies to Boost Your Business
Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of product or service. According to a recent study of small business owners conducted by Verizon and Small Business Trends, 85 percent of small businesses credit word of mouth as the number…
Read MoreRewarding Customer Loyalty Pays Dividends
There is a big difference between a satisfied customer and a loyal customer. ~ Shep Hyken When first starting a business, your focus is trying to attract customers by offering products and services they want. Once you have an established customer base, however, your focus should switch to finding ways to keep them coming back…
Read More5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly. Encourage your team to take customer service from bland and…
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