Posts Tagged ‘Customer Loyalty’
Do You Appreciate Your Customers? Do You Show It?
Aside from your employees demonstrating verbal appreciation to customers after each transaction, occasionally add the element of surprise to truly wow them. Here are five no/low-cost ideas:
Read More Neuroscience Can Be Used to Improve Customer Loyalty
There has been some interesting work done by Dr. Daniel Kahneman, a professor at Princeton University in the area of behavioral economics. One of the phenomena that he has written about, and which has been given much attention is the peak–end rule. This rule provides some excellent guidance for building customer loyalty.
Read More Customer Loyalty: The Cold Hard Facts
Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.
Read More Don’t Undervalue Customer Retention
Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more.
Read More Use “Switching Costs” to Your Marketing Advantage
Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch.
Read More Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.
Read More Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
Read More Surprise: Men and Women are Different
Loyalty programs that include both men and women must consider the way that men and women view loyalty. Even though many companies see the marketplace from a unisex perspective, genetics and chemistry demonstrate that differences do exist between sexes.
Read More Is Customer Loyalty the Same as Retention?
Loyalty looks at building a relationship between a business and its customers. On the other hand, retention is about customer preservation.
Read More How Good Are Your First Brand Impressions?
Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people—it’s true for businesses and nonprofit organizations, too.
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