Posts Tagged ‘Customer Loyalty’
Social CEO-ing to Create Customer Champs
Stop thinking of yourself as an ‘employee’ of any organization. In reality, you can never be. You are what you are—a living, thinking, caring human. This is exactly you must convey to your customers, that ‘hey, I am not a robot, wanting all the money in your pocket.’
Read More How Weak Leadership Impacts Customer Loyalty
Customer experience is foundational to the success of your organization. As a customer experience expert, and as a customer myself, I have seen my fair share of customer experiences ranging from exceptional to downright disturbing.
Read More Charging Customers for Loyalty
Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include:
Read More An Amazing Customer Service Idea: The Five Dollar Lifeboat
The second-generation owner of a chain of Ace Hardware stores, Tom Glenn, tells an inspiring story about his father, Elder Glenn.
Read More Do You Appreciate Your Customers? Do You Show It?
Aside from your employees demonstrating verbal appreciation to customers after each transaction, occasionally add the element of surprise to truly wow them. Here are five no/low-cost ideas:
Read More Neuroscience Can Be Used to Improve Customer Loyalty
There has been some interesting work done by Dr. Daniel Kahneman, a professor at Princeton University in the area of behavioral economics. One of the phenomena that he has written about, and which has been given much attention is the peak–end rule. This rule provides some excellent guidance for building customer loyalty.
Read More Customer Loyalty: The Cold Hard Facts
Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.
Read More Don’t Undervalue Customer Retention
Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more.
Read More Use “Switching Costs” to Your Marketing Advantage
Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch.
Read More Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.
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