Making Each Customer Feel Special

In the dictionary, “special” is defined as “better, greater or otherwise different from what is usual.” In business, it is so important to make sure each customer feels special, as this generates a great competitive edge.
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Last Impressions

So many businesses go out of their way to make sure their first impressions are great but forget how important last impressions are. Last impressions are how customers decide if they will continue doing business with you, so I think last impressions are more important than first impressions in many ways.
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How Small Brand Awareness Works

Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.
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