If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also, […]
Customer Experience
Get These Ingredients for Great Customer Service
Great customer service isn’t just about one thing. It takes a combination of things, covering all different aspects of your organization, to deliver that amazing experience every time. While the exact mix might be a little different from one organization to the next, there are some common ingredients that you have to get right if […]
Customer Service is Not a Cost Center
There’s often a temptation to think of customer service as a cost…the cost of spending time talking with customers, the cost of providing extra service, the cost of providing feedback channels. But if you’re really doing it right, customer service should not be seen as a cost center. It should pay for itself, and then […]
When Does Your Audience’s Customer Experience Begin?
Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Direct contact generally occurs in the course of purchase, use, and service and is usually initiated by the […]
Why Every Business Needs a Ticketing System
When you’re running a small business, it can be difficult to know for certain what you need to spend money on, and what you can avoid investing in. Since you’re probably working on a restricted budget, you need to ensure that you’re not spending too much of your cash on issues that aren’t too significant […]
How Retailers Can Bounce Back From COVID-19 by Creating an Unforgettable Customer Experience
With so many businesses competing for the same market, modern customers have a lot of freedom to make well-informed choices when looking for goods, services or information. For the entrepreneur, this means constant innovation and reinvention to ensure the best customer experience to bring traffic back to your store. The process involves researching you’re your […]
Feel Like You’re Down to Your Last Customer? Try This.
What would you do if you were down to your last customer? Maybe you’ve been losing customers, either to a competitor or to a general economic downturn. Or maybe you’re just starting and only have one customer. Either way, what are you doing to create a powerful customer experience and keep that customer? And on […]
3 Small Business Lessons I Learned as a Private School Administrator
When people think of a small business, it’s usually a Main Street-style shop—a florist, a hair salon, a restaurant. On a bigger scale, it could be a local marketing firm, a graphic design agency, or a family-run insurance company. But running a private school is actually just like running a small business, except every day […]
4 Insider Secrets To Make You Thrive As An Online Retailer
While starting an exciting venture as an online retailer is an exceptional idea that can ideally ensure you are able to create a stable income, although, there’s no denying that entrepreneurship is no walk in the park. When taking into account that there is a sea of e-commerce stores out there, the competition will be […]
Creating A Good Customer Experience Framework
A recent survey by Adobe found that customer experience is the most exciting opportunity that businesses want to work on this year, especially during an uncertain economy. This is for good reason. Improving CX has been proven to increase customer loyalty, satisfaction, and also increase inquiries. But in most organizations, including many Fortune 500 businesses, […]
