When you are running a business, it’s absolutely vital that you do take the right steps to impress your customers. If you fail to impress customers and clients, then they are ultimately going to turn their attention to a competitor instead and that’s the last thing that you want. The good news is that there […]
Customer Experience
8 Types of Customer Service Expectations and How to Meet Them
The customer is king. Or you could say, the customer is always right. This ideology, pioneered by notable retailers Harry Selfridge, John Wanamaker, and Marshall Field continues to ring true to this day. The goal of any business is to make a profit. But without customers, doing this is impossible. Therefore, the purpose of a […]
How Your Parking Lot Can Attract Your Customers (or Not)
Your parking lot has more power to attract or repel customers than you may realize. When your parking lot is in good repair, it will simply blend into the background of a customer’s experience. When your parking lot looks like this, customers will glide through and park without a second thought. However, if your parking […]
Why Your Marketing Department Needs a 360 Customer View
If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also, […]
Get These Ingredients for Great Customer Service
Great customer service isn’t just about one thing. It takes a combination of things, covering all different aspects of your organization, to deliver that amazing experience every time. While the exact mix might be a little different from one organization to the next, there are some common ingredients that you have to get right if […]
Customer Service is Not a Cost Center
There’s often a temptation to think of customer service as a cost…the cost of spending time talking with customers, the cost of providing extra service, the cost of providing feedback channels. But if you’re really doing it right, customer service should not be seen as a cost center. It should pay for itself, and then […]
When Does Your Audience’s Customer Experience Begin?
Do you consider each department within your business to be part of the customer experience? In 2007, Harvard Business Review said, “Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. Direct contact generally occurs in the course of purchase, use, and service and is usually initiated by the […]
Why Every Business Needs a Ticketing System
When you’re running a small business, it can be difficult to know for certain what you need to spend money on, and what you can avoid investing in. Since you’re probably working on a restricted budget, you need to ensure that you’re not spending too much of your cash on issues that aren’t too significant […]
How Retailers Can Bounce Back From COVID-19 by Creating an Unforgettable Customer Experience
With so many businesses competing for the same market, modern customers have a lot of freedom to make well-informed choices when looking for goods, services or information. For the entrepreneur, this means constant innovation and reinvention to ensure the best customer experience to bring traffic back to your store. The process involves researching you’re your […]
Feel Like You’re Down to Your Last Customer? Try This.
What would you do if you were down to your last customer? Maybe you’ve been losing customers, either to a competitor or to a general economic downturn. Or maybe you’re just starting and only have one customer. Either way, what are you doing to create a powerful customer experience and keep that customer? And on […]
