Businesses need loyal customers for long-term growth and profitability. But what’s the best way to get them to stick around? One of the keys to effective customer retention is the creation of a personalized customer care experience. Did you know that 52% of consumers are likely to switch to a different brand or product if […]
Customer Experience
Don’t Forget to Check In
I am not a fan of the restaurant manager check-in trend that seems to be the rage these days. I like the concept—a manager who is genuinely concerned with their customer’s experience but the execution leaves me wanting. I think my reaction is a negative one because it feels abrupt and insincere. There’s no context […]
How Improving Your Digital Product Experience Can Advance Your Business
Why Improve the Digital Product Experience? In a digital age, there are endless options for just about any online service or product. Customers can exit out of your digital product just as quickly as they can open up a new window to locate one of the alternate options. This is why the customer digital product […]
The Only True Way to Thrive in Business
For a business to survive there must be a blueprint in place to keep you afloat. Within the business plan are a number of variables that play a part in how your business works. You must be mindful of these things in order to keep your business going in the right direction. Any time that […]
The Cost of Apathy
I live out in a newer suburb. I say “out” because bits of civilization have not reached us yet. There’s no movie theatre or Target (hopefully both are coming soon), and there’s no Panera. For my family, this almost put our location out of the running when we were ready to move. On occasion, I’ll […]
Convenience is Today’s Currency
Step away from your marketing role for a moment and consider yourself as an average consumer. Think about how you make buying decisions today. For many people, price is still a significant consideration. But it’s certainly not the only one. Whether it’s true or not, we all feel time-starved. We’re trying to pack in a […]
Paw Bumps and High Fours to Chewy.com
In our Go-Giver series John David Mann and I often discuss the importance of empathy and how it is one of the five—what we call—Elements of Value. I recently discussed one amazing example of such in a recent episode of The Go-Giver Podcast, and the following is another one that I believe is so worth sharing. My […]
5 Ways Small Businesses Can Improve Customer Security
The customer is always right—and they’re always the top priority at a successful business. Sure, a well-rounded business will take care of its employees and keep its shareholders happy. But if they can’t ensure customers get a good experience, they’re in trouble. Businesses can do a lot in terms of offering great products for affordable […]
Top 3 Benefits of Using Interactive Touchscreen Displays
The main goal of a business is to generate customer interest in a bid to bolster sales, and in turn, boost revenue—and interactive touchscreen displays can help you do just this. As a tech-savvy nation, consumers are now demanding that sales experiences are easier, quicker and based around the needs of customers, and you can […]
5 Superior Tips on How Your Business Could Earn Customer Loyalty
The global market is becoming competitive with each dawn and every business is spending much of their time and resources attracting new customers. Most marketers are realizing that to hook customers is one thing, and a completely different thing to retain them. So why is it important to attract customers? Well, it goes without saying […]
