What is Better Than a “WOW” Experience?

Many companies are looking for ways to delight the customer or provide the customer with a “WOW” experience. There are many marketing research organizations that provide all sorts of metrics to demonstrate how the customer experience is improving.
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What About the Customer?

All organizations constantly face the need to simplify their processes, workflow and costs. But in doing so, they can’t focus solely on their own internal operations.
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Loyalty May Not Be Rational

Customer loyalty is not always based on rational thinking. Customers often make decisions based on feelings and emotions. The old adage that the first impression counts has been verified by the psychological research.
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7 Auto Attendant Phone System Best Practices

Your greeting is often the first interaction your customers will have with your company. It is imperative that you make a great first impression. For any business owner, composing a concise, polished greeting and knowing what options to present can be overwhelming.
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How Franchises Use Habits

The Power of Habit, by Charles Duhigg, reports on recent research on habits in humans. It turns out that the basal ganglia, a primitive part of the brain, controls habitual behavior.
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Social CEO-ing to Create Customer Champs

Stop thinking of yourself as an ‘employee’ of any organization. In reality, you can never be. You are what you are—a living, thinking, caring human. This is exactly you must convey to your customers, that ‘hey, I am not a robot, wanting all the money in your pocket.’
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