Posts Tagged ‘Customer Experience’
12 Steps to Improve Your Customer Experience
Employee engagement and exceptional customer service play a critical role as a competitive advantage in the business landscape. Great customer service built on a foundation of high employee engagement isn’t a revolutionary concept. More companies are recognizing just how important a deliberate and intentional customer-focused culture is, but few companies do it well. Related Article: Designing a…
Read MoreHow Do We Connect with Our Audience?
We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more…
Read More5 Ways to Build a Business Customers Fall in Love With
Running a business is no easy task. You need the right dose of attitude and charisma to lead a team that builds products people love to buy. You need to connect with a lot of people to jointly march ahead for business success. The “Everybody” mentioned in the title includes employees, customers and anybody connected…
Read More5 Easy Steps to Customer-Centric Marketing
With each passing year, the number of brands competing to seize the consumers’ attention is growing. And the task has never been harder. As the notion of individuality assumes a more pivotal role, one-size-fits-all marketing approaches no longer work. They are falling behind in favor of strategies that place the individual customer at the heart…
Read MoreWhat Your Customers Say About Your Brand Really Matters
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it. The Boston Consulting Group Brand Advocacy Index (BAI) tells us what really matters is what people say—their word-of-mouth recommendations. “Direct word-of-mouth recommendations from…
Read More4-Step Approach to Determining Emotional Drivers of Satisfaction and Loyalty
What makes a customer loyal? Is it the quality of your products? Competitive pricing? Is it customer service? This is a common question that many organizations struggle with, and unfortunately, there is no obvious answer or straightforward approach that will make your customers loyal to you and you alone. However, you can build loyalty over…
Read MoreThe Unhappy Worker Effect is Slowing Down Your Business
In today’s business world, there seems to be a revolving opinion that all employees are unhappy with their occupation. It is heard so often that people will not even ask each other how their day at work was, because they are worried they will receive the candid Napoleon Dynamite quote, “Worst day of my life,…
Read More7 Tips to Deal with Unhappy Customers and Improve Customer Experience
No one likes to receive a complaint—but complaints are worth their weight in gold if an organization learns from them and then uses the information to improve the customer experience. Customer complaints can be used to build a better customer experience and turn a dissatisfied customer into a raving fan. A good response to a…
Read More25 Amazing Customer Service Statistics
Here are some customer service statistics that demonstrate the power of a positive customer service experience. Note each statistic is provided with a reference for its source. These statistics were compiled by Gigi Peccolo, the Content Manager at OneReach, a consulting firm. By the year 2020 (coming up fast!), customer service will beat out price and product as the key brand…
Read More4 Essential Elements of Customer Engagement
