Posts Tagged ‘Customer Experience’
4 Ways to Best Anticipate Your Customers’ Needs
You’re working hard throughout the day to ensure that your customer is satisfied with the products and services you’re providing. If you’re attempting to anticipate your customers need accurately but need some guidance, you might find help in the following points. 1. Apply customer relationship management tools With every business, we focus on things like…
Read MoreAre You Commoditizing Your Customers?
Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Too often, we differentiate through pricing. Adept sellers broaden the purchase considerations,…
Read MoreDo You Put Your Customers First?
I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves? According to the new MarketingSherpa Customer Satisfaction Research Study, there’s a new term on the marketing scene called, “customer-first marketing” and it’s supposedly different…
Read MoreMake Buying Easier!
As sales people, we want to make it easy for our customers to buy. We have endless amounts of data sheets, cases studies, presentations, and information about our products. We seek to be super responsive to our customers’ informational needs, immediately burying them with information, conducting endless demos to respond to their questions. Marketing helps…
Read More7 Reasons Customer Reviews Are Integral for Your Business
If you’re a small business, here’s one golden tip to succeed when you’re starting out: know the value of customer reviews. The landscape of marketing has changed massively since the advent of the Internet, and today, online reviews influence buying decisions unlike never before. With review sites and social media, a virtual bridge has been…
Read MoreRemove the Barriers
I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back to the airport at the end of your trip. Once you’re on property, there are free shuttles to all the theme parks and…
Read MoreEasy Loyalty Hacks to Wow Your Customers
Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add calories to your diet. I want to point out some of the easiest and most productive hacks to build your…
Read More5 Helpful Ways to Make Customers Feel Welcome
Customers to just about any business nowadays have plenty of options available to them, and they know that they can easily take their dollars elsewhere. In this highly competitive market, it’s not enough to have a great product at a competitive price. You also need to make your client feel welcomed and appreciated. The good…
Read MoreThe Customer Buying Process is Not About You or Your Competition
I’m tempted to paraphrase the old Carly Simon song, You’re So Vain. Too often we think our customers’ buying cycles are about us, at least a choice between us and our competitors. The buying process is so much more complex. We may be very customer focused in our sales process, trying to understand and align…
Read MoreThe Question Behind the Question
If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at the Magic Kingdom, one of the…
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