7 Keys to Building a Successful Brand

A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
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Team Building Tips for Founders

Founding a successful startup is a task that can easily overwhelm—unless the entrepreneur has built an excellent support team. If you think you can go-it-alone, you are sadly mistaken.
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The First 5: How to Hire Those Critical Early Employees

Similar to the foundation of a house, the founding team of a startup ultimately determines its future and potential for success—it’s the base on which the rest of the business will be built. Without a strong, durable, and well-balanced founding team there for support, a startup could crumble under the pressures of entrepreneurship.
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Where Do Leaders Come From?

If you want to grow your business, you must grow your people. In the small and mid-sized companies that I work with, there is—not always, but more times than not—a sizable gap between the CEO and his or her direct reports. It’s not a skill gap. It’s a leadership gap.
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The Truth About Branding

While you probably already know it’s important to establish a brand, you may be making a common mistake by assuming branding and marketing are largely synonymous. In fact, marketing is a tool that helps establish your brand, and branding goes much deeper.
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