Creativity Archives

5 B2B Brands Who Rocked Storytelling

By Adhere Creative | Apr 25, 2016

B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less intoxicated than he should have been). But B2B? It’s harder to come up with good examples of businesses successfully marketing to other businesses with compelling brand stories. And while they could’ve…

Creativity and Clutter: Friends or Enemies?

By Tim Berry | Mar 25, 2016

Does clutter affect creativity? I can give you quotes that say it does, and research that says it doesn’t. There’s lots of anecdotal evidence for either side. What do you think? My own experience goes either way. So I decided to look into this question on the web. Some Research Shows Creativity and Clutter Go…

3 Ways to Keep Your Business on the Brink of Innovation

By YEC | Mar 22, 2016

One thing I have learned about growing a business through my own experience co-founding a nontraditional marketing agency is that it’s crucial to always keep thinking of new ways to be creative and innovative. No matter what you’re selling, you have lots of competition and need to be able to stand apart and show people how…

Is It Still Possible to Be Original?

By Jania Bailey | Oct 27, 2015

Entrepreneurs and potential small business owners are faced with a difficult challenge in modern society: is it still possible to be entirely original with our thoughts and creations? Are we all just stealing, copying and borrowing or can we still sample others works and inspire new ideas? Originality, by definition, is the ability to think…

Tapping Into Our Creative Mindset By Pushing Past the “No”s

By YEC | Jun 30, 2015

We tend to approach choices in black and white: “A” or “B,”this way or that way. You process choices this way because it’s easier, simpler, and helps you finish this whole decision-making thing quickly.

Small is Beautiful: 8 Ways to Outshine Your Big Business Rivals

By BusinessesForSale.com | Jun 29, 2015

If you are a small business owner, you may worry about being outmatched by corporations and major chains. But sometimes being the underdog has its advantages.

3 Ways to Find Forgotten Innovation

By YEC | May 13, 2015

The best and brightest teams can be rendered uninspired, stumped, scared and maybe even lazy when faced with a huge, blank whiteboard titled, “Our Next Big Thing….”

Power is Sometimes Assumed When Not Granted

By Dave Berkus | May 8, 2015

How many times have you heard someone say, “Let’s do it now and ask permission later?” It’s a common practice in companies where there is a barrier between levels in the chain of command, or lack of communication.

Office Design Lessons from Innovationland

By Mike Maddock | May 4, 2015

Our company has been recognized as having one of the “Coolest Offices” in Chicago on a number of occasions—most recently by Crain’s Chicago Business.

Advertising: Creative versus Strategy

By Drew McLellan | Apr 14, 2015

Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?