When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns […]
Creativity
Why a Great Web Experience Starts with a Wireframe
A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and give your users an overall satisfaction in their experience with your brand. A great website starts with a good wireframe, and here’s why. What is a Wireframe? A wireframe is a […]
Right-Brain Finances: Tax Deductions for Creative Types
People who use the right side of their brains to work, day in and day out, are often referred to as creative types. These people include graphics designers, professional writers, commercial artists, movie makers, online content providers, flower arrangers, and others who produce original or inventive work. If you’re a creative individual who is self-employed, […]
13 Tips for Turning Your Office into a Sanctuary for Creativity
A lot of businesses are recognizing that employees need to feel comfortable in their workspace. Turning bland and traditional office decor into creative havens can yield very positive results for you and your business. But what makes a space ‘creative’ exactly? It’s hard to define, but a creative space will boost morale, increase productivity and […]
Can We Have Fun While Doing Serious Work?
Have you ever noticed how slow time passes when you are in a troubled environment? Conversely, sometimes you look up at the end of a great day and wonder where the time went. It’s driven from the top Over the years, I have discovered that the difference is not just applicable to the good times, […]
The Value of a One-Team Structure in Marketing
Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution, […]
10 Commonly Held Myths That Limit Competitive Efforts
Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though […]
Why You Should Hire People Smarter Than You
Throughout today’s business world, a growing trend is developing where managers routinely reject applications from potential employees who they worry may be smarter than them. As a matter of fact, a growing number of managers and business owners are refusing to hire new employees who are overachievers or well-qualified in general on the basis that […]
It Takes a Balance of Creativity, Communication, and Technology to Make a Good Website
You’ve probably heard someone suggest that it’s important to have balance in your life, whatever your activity, your passion, or your business. This applies to holding on to the proven methods of the past and combining these with what will work in the near future. Balance is certainly essential when you’re in the process of […]
5 Expert Tips for Trademarking Your Startup
“Why join the navy if you can be a pirate?” – Steve Jobs A startup could be considered a simple belief—a belief that you have a new product or service that is going to revolutionize the market you’re entering. However, look in the dictionary and it’ll tell you that a startup is simply a “newly […]
