How to Start SEO as a Small Business Owner

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Congratulations, you’ve got your new business up and running and you’re ready to optimize your website. But you’re not sure how to start SEO. In this article, we cover the most accessible fundamentals and best practices: building an SEO-friendly website, on-page SEO, and off-page SEO/outreach. SEO is a long game. For small business owners who…

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How AI Is Transforming Search Results with Overviews

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Generative AI, the technology behind AI Overviews, is reshaping the search experience by understanding and responding to natural language queries, synthesising information from multiple sources, and presenting it in an easily digestible format. In this article, I will delve into how generative AI is transforming search, exploring its impact on user experience, SEO strategies, and…

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What Are the Best Practices for Maximising ROI?

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When boosting your search engine, there are three key areas you need to focus on: getting other sites to link to yours (backlinks), making sure your website is technically up to snuff (technical tweaks), and creating content that grabs attention and keeps visitors coming back (top-notch content). So are there any best practices for maximising…

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6 Evergreen Content Ideas to Inspire Your Editorial Calendar

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Your editorial calendar likely encompasses various holidays and special sales events for your business. However, you should also look to evergreen content to ensure people find your posts and website year round. Evergreen content is relevant month after month and year after year. Backlinko conducted an evergreen content study where they looked at 3.6 billion…

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6 Ways to Get More From Your Marketing Budget During COVID-19

Time is money. That has been well documented for many years. But in the time of COVID-19, money carries a lot more weight.  A lot of companies are slashing their budgets to the bone, which makes sense given the economic climate of this post pandemic world. But, when it comes to your marketing strategy, freezing…

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How to Speed Up Your Content Creation

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Content creators are overwhelmed by the amount of content they have to publish for their blog, social media accounts, online stores, etc. The good news is that there are simple and efficient ways to increase the speed of content creation. We will be focusing on the most important aspects in this post, and we will…

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Will Amassing More Content Help Your SEO?

One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry might have a lot of content, which leads to the common belief that more content equals higher search engine…

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Make These 5 Small Changes & Watch Your Website Grow

Most businesses today have a website, and the fact is, you have to have a website if you want to be successful. Many businesses forgo a physical location entirely, instead electing to operate totally online from the beginning. Websites are so popular because of how easy they make work that would take humans hours. Here…

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Improving Content? Start With Formatting

Content marketing is an important part of your strategy that helps to drive traffic to your website, build relationships with potential customers, and improve your search engine rankings. There are a lot of different things to consider when creating a content strategy. Read more on content marketing services Firstly, you need to make sure that…

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8 Steps to Better Content Strategy

A well-planned content strategy can assist your business blog goals. It can serve as a roadmap for your marketing and allow you to streamline how you publish your content. Creating a content strategy for your business is essential, but it isn’t always easy. Here’s what you should know about content strategy, its importance, and how…

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