Posts Tagged ‘Consistency’
The Allure of Low Prices
I missed the irony on my first read of the email in which a marketing firm talked about pricing. The second reading left me laughing. It never ceases to amaze me how alluring low prices are to sellers.
Read More How to Pave Your Path to Greatness
Whatever you do, don’t be quick to give up. If you are ever to succeed at anything, you need determination. If you don’t succeed the first time, try again. Do whatever it takes to get your project or venture off the ground.
Read More A Bad Customer Service Example Set by a Manager
Learning experiences are everywhere, and in customer service, you can learn from the bad experiences as well as the good. I had a bad experience the other night, while having dinner at a favorite restaurant.
Read More Is Your B2B Company Sending the Right Brand Messages?
Your B2B (business-to-business) company may not be sending the “right” brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
Read More What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
Read More What I Learned About Entrepreneurship from Running
One of the recurring themes to pop into my head while running in the last month was the similarity between how I was progressing as a runner and how I could potentially apply the same mindset to running my company.
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