Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself? […]
Consistency
5 Fundamental Steps to Ensure Brand Consistency
When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the brand. Intangible assets account for approximately 75% of the value of a business…with brand being one of the major categories. Brands can inspire millions. They can even start movements. But before […]
First Be Consistent, Then Become Great!
I recently read an article “Consistency Is Far Greater Than Rare Moments of Greatness” by Scott Ginsberg The Nametag Guy. In it he makes the point “Because ultimately, consistency is greater than rare moments of greatness. And people only give you credit for that which they see you do consistently.” It brought to mind that even […]
The Importance of Brand Integrity in the Digital Age
Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.
3 Qualities of a Great Leader
There are lots of ways to measure a great leader. Here are three that should resonate with you as leader and with those who follow you.
Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
4 Simple Ways to Get Started on Your Branding Strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
5 Ways to Ensure Quality Control at Any Level
Quality control ensures products and services are delivered effectively and consistently at all times. Here are some tips on how to integrate quality control into each level of your organization.
Workplace Culture is a Philosophy, Not a Checklist
When companies use a checklist mentality to create a strong culture, they only focus on culture for a season with involvement initiatives, campaigns, banners, slogans, and motivational messages. Then they move on to the next issue.
eCommerce Success: Is It Luck or Something Else?
I love when you have something wonderful happen! I just don’t want it to be because of luck! You work too hard in your business to rely on chance.
