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Home / Archives for Consistency

Consistency

6 Easy-to-Understand Blogging Tips for the Small Business Owner

Aug 31, 2017 By Charles Crawford

Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself? […]

Filed Under: Online Marketing Tagged With: Blogging, Consistency, Content Marketing, Target Market

5 Fundamental Steps to Ensure Brand Consistency

Mar 14, 2017 By Precise Continental

When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the brand. Intangible assets account for approximately 75% of the value of a business…with brand being one of the major categories. Brands can inspire millions. They can even start movements. But before […]

Filed Under: Marketing Your New Business Tagged With: Branding, Consistency, Design

First Be Consistent, Then Become Great!

Oct 25, 2016 By Bill Hogg

I recently read an article “Consistency Is Far Greater Than Rare Moments of Greatness” by Scott Ginsberg The Nametag Guy. In it he makes the point “Because ultimately, consistency is greater than rare moments of greatness. And people only give you credit for that which they see you do consistently.” It brought to mind that even […]

Filed Under: Best Practices Tagged With: Consistency, Leadership

The Importance of Brand Integrity in the Digital Age

May 14, 2015 By Chris Horton

Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.

Filed Under: Marketing Your New Business Tagged With: Branding, Chris Horton, Consistency, Values

3 Qualities of a Great Leader

Jan 7, 2015 By Dave Berkus

There are lots of ways to measure a great leader. Here are three that should resonate with you as leader and with those who follow you.

Filed Under: Best Practices Tagged With: Consistency, Dave Berkus, Establishing Priorities, Focus, Leadership, Setting Goals

Multiple Channels, One Marketing Strategy

Aug 25, 2014 By Synecore

Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?

Filed Under: Marketing Plans Tagged With: Consistency, Marketing, Marketing Plan, Social Media, Strategy, SyneCore

4 Simple Ways to Get Started on Your Branding Strategy

Aug 18, 2014 By Synecore

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.

Filed Under: Marketing Your New Business Tagged With: Branding, Consistency, Design, Planning, Social Media, Strategy, SyneCore, Website

5 Ways to Ensure Quality Control at Any Level

Aug 7, 2014 By SmallBizClub

Quality control ensures products and services are delivered effectively and consistently at all times. Here are some tips on how to integrate quality control into each level of your organization.

Filed Under: Operations Tagged With: Consistency, Efficiency, Emma Sturgis, Operations

Workplace Culture is a Philosophy, Not a Checklist

Aug 4, 2014 By Sue Bingham

When companies use a checklist mentality to create a strong culture, they only focus on culture for a season with involvement initiatives, campaigns, banners, slogans, and motivational messages. Then they move on to the next issue.

Filed Under: Open Culture Tagged With: Authenticity, Consistency, Culture, Employees, Philosophy, Sue Bingham, Team, Values

eCommerce Success: Is It Luck or Something Else?

Mar 17, 2014 By Outright

I love when you have something wonderful happen! I just don’t want it to be because of luck! You work too hard in your business to rely on chance.

Filed Under: eCommerce Tagged With: Consistency, Customer Loyalty, ECommerce, Outright, Planning

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