6 Easy-to-Understand Blogging Tips for the Small Business Owner

By Charles Crawford | Aug 31, 2017

Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself?…

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5 Fundamental Steps to Ensure Brand Consistency

By Precise Continental | Mar 14, 2017

When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the brand. Intangible assets account for approximately 75% of the value of a business…with brand being one of the major categories. Brands can inspire millions. They can even start movements. But before…

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First Be Consistent, Then Become Great!

By Bill Hogg | Oct 25, 2016

I recently read an article “Consistency Is Far Greater Than Rare Moments of Greatness” by Scott Ginsberg The Nametag Guy. In it he makes the point “Because ultimately, consistency is greater than rare moments of greatness. And people only give you credit for that which they see you do consistently.” It brought to mind that even…

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Multiple Channels, One Marketing Strategy

By Synecore | Aug 25, 2014
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
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4 Simple Ways to Get Started on Your Branding Strategy

By Synecore | Aug 18, 2014
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
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