There are lots of benefits to owning your own franchise business: freedom, a sense of pride and the chance to diversify your wealth. These are all good reason to start a business but maybe you are looking for more. Luckily, there are plenty of franchise opportunities that will allow you to make a positive impact […]
Community
How the Democratization of Pro Services Boosts SMBs
In the past year, small businesses had had to adapt quickly, accelerating the need to adopt new technologies, and a different way of working. The digital transformation that many companies have undergone due to the pandemic has resulted in the democratization of professional services. With technology acting as the enabler, this is a huge win […]
6 Ways to Help Your Business Thrive During COVID
The Covid-19 Pandemic has caused fear and worries for small business owners, but there are things you can do to help your small business not only survive but thrive. 1. Utilizing Technology Technology has been a boon to many businesses during the pandemic. As the pandemic has progressed, many people continue to conduct business remotely, […]
How to Get Involved in Your Local Business Community as a Franchisee
One of the benefits of being a franchisee is the community you’re a part of; you’re connected with the other franchisees in your organization. But most of those franchisees will be in other territories or markets. Connecting with other members of the business community, at the local level, is a great way to build connections and grow your […]
Community Building
Most recently, we looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase “build a community” is nebulous so I wanted to give you a concrete example to spark ideas as you look […]
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list […]
How Charity Can Boost Your Local SEO
Many local businesses freely give to local charities or non-profits. They do so for many reasons: the cause is near and dear to them, an employee or family member benefits from the charity, or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization: enhanced […]
Do You Subscribe to the Subscription Trend?
You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he might get the next month and when the box arrived, we were all there for a peek and a taste. […]
5 Keys to Starting a New Venture in Your Local Town
From the advice I hear these days, if you want to be a successful entrepreneur, you need to be in Silicon Valley, Boston, New York, or one of the few other financial hubs around the world. What does that mean for the rest of us, who reside or grew up in the thousands of small […]
Want to Grab a Local Audience? Do These 6 Things
If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the same marketing principles as you would do online or over a larger area as this is more specific in nature. […]
