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Home / Archives for Community

Community

6 Ways to Help Your Business Thrive During COVID

Nov 11, 2020 By Devin Caldwell

The Covid-19 Pandemic has caused fear and worries for small business owners, but there are things you can do to help your small business not only survive but thrive. 1. Utilizing Technology Technology has been a boon to many businesses during the pandemic. As the pandemic has progressed, many people continue to conduct business remotely, […]

Filed Under: Covid-19 Tagged With: Community, pandemic

How to Get Involved in Your Local Business Community as a Franchisee

Dec 20, 2019 By Bill Bradley

One of the benefits of being a franchisee is the community you’re a part of; you’re connected with the other franchisees in your organization. But most of those franchisees will be in other territories or markets. Connecting with other members of the business community, at the local level, is a great way to build connections and grow your […]

Filed Under: Franchise Center Tagged With: Community, Franchise Business, Networking

Community Building

Oct 4, 2019 By Drew McLellan

Most recently, we looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase “build a community” is nebulous so I wanted to give you a concrete example to spark ideas as you look […]

Filed Under: Marketing Your New Business Tagged With: Community, Relationships

Content Marketing: A 2-Way Connection

Sep 27, 2019 By Drew McLellan

When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list […]

Filed Under: Marketing Plans Tagged With: Communication, Community, Content Marketing

How Charity Can Boost Your Local SEO

Apr 1, 2019 By Elvin Web Marketing

Many local businesses freely give to local charities or non-profits. They do so for many reasons: the cause is near and dear to them, an employee or family member benefits from the charity, or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization: enhanced […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Charity, Community, SEO

Do You Subscribe to the Subscription Trend?

Mar 27, 2019 By Drew McLellan

You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he might get the next month and when the box arrived, we were all there for a peek and a taste. […]

Filed Under: Finance, Pricing Strategy Tagged With: Community, Pricing, Subscription

5 Keys to Starting a New Venture in Your Local Town

Mar 27, 2019 By Marty Zwilling

From the advice I hear these days, if you want to be a successful entrepreneur, you need to be in Silicon Valley, Boston, New York, or one of the few other financial hubs around the world. What does that mean for the rest of us, who reside or grew up in the thousands of small […]

Filed Under: Creating a Plan, Startup Tagged With: Community, Getting Started, Location

Want to Grab a Local Audience? Do These 6 Things

Jan 15, 2019 By Aaron Lee

If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the same marketing principles as you would do online or over a larger area as this is more specific in nature. […]

Filed Under: Marketing Plans Tagged With: Blogging, Community, Local Search, Marketing

With Which of These Marketing Predictions Do You Agree?

Jan 14, 2019 By Elaine Fogel

2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to […]

Filed Under: Marketing Innovations Tagged With: Community, Content Marketing, Marketing, Trends, Video

3 Ways to Overcome Competition from Online Retailers

Dec 3, 2018 By 1800Accountant

According to the Census Bureau, today’s consumers buy nearly 10 percent of goods and services online—and that percentage is rising at a clip of over 15 percent per year. Some small businesses, such as used books stores and antiques dealers, rely on the internet for a majority of their sales. What does that mean for local […]

Filed Under: eCommerce Tagged With: Community, Competitors, ECommerce

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