Don’t Forget to Check In

I am not a fan of the restaurant manager check-in trend that seems to be the rage these days. I like the concept—a manager who is genuinely concerned with their customer’s experience but the execution leaves me wanting. I think my reaction is a negative one because it feels abrupt and insincere. There’s no context…

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7 Tips to Develop Entrepreneurial Skills and Characteristics

Being an entrepreneur might sound glamorous, but it can be a challenging path that requires discipline and a special kind of personality. Successful entrepreneurs must acquire certain entrepreneurial skills and characteristics that help them become effective leaders. These skills help them create more success in business and allow them to communicate, form relationships, and achieve…

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Find Gold with Forgotten Leads

What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs…

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5 Ways to Optimize Warehouse Communications

When it comes to logistics networks, like warehouses, it can be difficult to keep track of all the moving pieces. From inventory management to distribution, a warehouse’s success relies greatly on effective communication. Unfortunately, with many warehouses spanning more than 25,000 square feet, traditional communication methods are no longer applicable. Warehouses previously were less than…

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Expert Tips for Managing Remote Teams, Part II

This article is part two of the series on managing remote teams. Please see part one here. 5. Go the extra mile with praise. As noted previously, body language doesn’t translate well over distance. Sure, video helps a lot, but it can’t capture everything, and not everyone is able or willing to use video conferencing…

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Expert Tips for Managing Remote Teams

In many ways, managing a remote team is like managing a team in your office. The main difference is distance. But that distance removes some aspects of in-person interactions—like body language—that help make connections and clarify intended meanings. Technology tools can help bridge these gaps, but it takes more than just tools to ensure your…

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How to Write Case Studies So Humans Can Understand Them

Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, editing, and finalizing…

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The Hidden Benefit of Transparency

Lately, we have been focusing on the “mea culpa” ads that we’re seeing all over the media. Wells Fargo, Facebook, and Uber are some of the big brands that have actively run apology campaigns. The absolute expectation of total transparency is one of the factors driving the need for these campaigns, but that expectation falls…

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How to Say “I’m Sorry”

Previously, we examined the reasons why more brands are feeling the need to say they are sorry in a very public and expensive fashion these days. I want to take a minute and dissect one brand’s attempt to offer a “mea culpa” that will resonate with their audience and smooth over the wave of negative…

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