Posts Tagged ‘Communication’
Paw Bumps and High Fours to Chewy.com
In our Go-Giver series John David Mann and I often discuss the importance of empathy and how it is one of the five—what we call—Elements of Value. I recently discussed one amazing example of such in a recent episode of The Go-Giver Podcast, and the following is another one that I believe is so worth sharing. My…
Read More7 Questions to Ask Yourself Before Considering Franchising
If you’re considering franchising as an alternative to your 9-to-5, you’ve come to the right place. But wait! Before you make any rash decisions, like quitting your job, there are a few things you should consider first. Yes, franchising is a great way to own your own business because it’s a concept proven to work,…
Read MoreDo You Ask Better Questions?
Given the amount of competition out there, the challenges of landing a new client and the struggles with keeping the clients you do have, I totally get the hunger to have the right answers. But, it’s not about the answers we provide, it’s about the questions we ask. We want to think that after all, what…
Read More7 Pros and Cons of Face to Face Communication in the Workplace
Communication is one of the highly valued elements of any business, company, or workplace. Businesses have incorporated various channels of communication as a way of ensuring that workers can efficiently communicate amongst themselves as well as with customers. Such communication comes in handy in facilitating various operations within the business while generally promoting corporate efficiency.…
Read MoreModern Mentors: Navigating Mentorship in the Digital Age
Mentorship is as old as human society, perhaps even older. Before written communication, the only way information was passed down was from one person directly to another via speech and demonstration—monkey see, monkey do. However, nowadays, communication has evolved to that point that we oftentimes don’t see each other at all, but instead connect from…
Read MoreAre Your Emails Getting Delivered to Your Lists?
There’s some good news on the email marketing front. Email deliverability rates are improving! According to a recent Return Path study, 2018 Deliverability Benchmark, inbox placement (85%) rose five percentage points globally, compared to the previous 12-month period (80%). But it cautions email marketers – there are still 15% of emails that still fail to reach the inbox. First,…
Read MoreCustomers Don’t Care About Their Buying Journey
Recently, I was speaking with an executive whose team was involved in a major purchase decision. I asked him to describe his buying process/journey. He looked at me with an amused/quizzical look. “We don’t think in terms of a buying journey. We just have something we need to get done, part of it involves buying…”…
Read MoreJumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan and one that rises to the top of that set is podcasting. Previously, I shared these statistics: The average US…
Read MoreYou’ve Got to Multiply
The new year is fast approaching and as you start working on your marketing plan for 2019, you’re going to need to multiply. Consider these facts. The average US adult now spends over 100 minutes a day watching digital video (eMarketer) 26% of US adults listen to at least one podcast a month (statista.com) 65%…
Read MoreHow Cloud Communications Can Help During Disasters
From fires to floods, natural disasters can strike at any time. June 1st through November 30th is hurricane season, which brings an increased risk of potential flooding and water damage. Businesses that rely upon their technical and communications infrastructure for core business processes will be particularly vulnerable to these types of disasters. Cloud communications services can help. Natural Disasters…
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