Why Human Connection Will Always Be Needed in Cold Outreach

Young man having online call at modern office.

Needless to say, we live in a time where we’re more connected than ever. Just think about it: with the touch of a button, we can text, email, or call anyone across the globe. But despite all these connections, it feels like we’re losing the most important one—human connection.  This article is focused not even…

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Top 10 Strategies For Boosting Sales And Marketing Success

Young female sales support dispatcher working in office

In the ever-evolving competitive landscape, sales are the driving force behind every successful business enterprise. However, it’s easier said than done to devise strategies for boosting sales. And trust us, we have been there too. Sometimes, even the best strategies can’t work out if they are not properly executed. So, what if we told you…

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Why Cold Calling May Not Be the Best Way to Lead Sales Anymore

In the world of sales, cold calling has been a popular and often necessary strategy for decades. It involves making unsolicited calls to potential customers with the goal of generating interest and ultimately, closing a sale. However, in recent years, cold calling has lost its effectiveness due to several factors such as increasing “do not…

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12 Techniques To Make Cold Calling More Effective For Your Business

Running a business isn’t a walk in the park as there are plenty of things you should look after. Apart from implementing the best marketing strategy, you must also ensure that your products and services are top-notch. But before you get busy handling those things, gathering enough clients is a must.   If you’re just starting…

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Cold Emails Are Far From Dead — Here’s Why

Some people say cold emails are ghosts of what was once effective.  But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider.  First things first: let’s talk about how to not write a cold email.  The Wrong Way To Write A Cold Email…

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Cold Calling Never Went Out of Style

Recently, someone made a comment saying, “It’s interesting to see cold calling coming back into style…” The comment startled me, and I can see where the speaker was coming from, but I couldn’t have disagreed more. The reality is cold calling has never gone out of style. As you look at the performance of consistent…

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Cold Calling Techniques That Really Work

My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques (That Really Work!) Have you ever cold called or do you now? Cold calling can be exhausting and frustrating. “I wanted to introduce you to my…

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Cold Calling or Email Prospecting? The Choice Depends on Your Audience

Business media is overflowing with advice about new marketing and sales strategies that result in a satisfactory ROI. There has been a lot of talk lately about the power of Big Data and complex analytics, about multiplatform and omnichannel reach to potential customers, while “stellar customer experience” is on everyone’s lips. However, entrepreneurs and managers…

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