Running a business isn’t a walk in the park as there are plenty of things you should look after. Apart from implementing the best marketing strategy, you must also ensure that your products and services are top-notch. But before you get busy handling those things, gathering enough clients is a must. If you’re just starting […]
Cold Calling
4 Things Your Small Business Can (& Should) Learn from the Tech World
The Covid-19 pandemic has thrown a wrench into everyone’s plans. Business owners thinking about growth and scaling up are today worried about their mere survival. And the hard truth is this – the worry today is not just about surviving the pandemic. It’s about recovering from the economic depression that this crisis has caused. These […]
Yes, Cold Outreach Can Promote Your Business App. Here Are 6 Steps.
Thought building an app was hard enough? Wait till you get around to marketing your app and finding users. A lot of mobile app businesses opt for a “hope and pray” approach when it comes to marketing their apps. Their inbound users come from organic searches made on the respective app stores. But to even […]
Cold Emails Are Far From Dead — Here’s Why
Some people say cold emails are ghosts of what was once effective. But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider. First things first: let’s talk about how to not write a cold email. The Wrong Way To Write A Cold Email […]
Cold Calling Never Went Out of Style
Recently, someone made a comment saying, “It’s interesting to see cold calling coming back into style…” The comment startled me, and I can see where the speaker was coming from, but I couldn’t have disagreed more. The reality is cold calling has never gone out of style. As you look at the performance of consistent […]
Cold Calling Techniques That Really Work
My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques (That Really Work!) Have you ever cold called or do you now? Cold calling can be exhausting and frustrating. “I wanted to introduce you to my […]
Cold Calling or Email Prospecting? The Choice Depends on Your Audience
Business media is overflowing with advice about new marketing and sales strategies that result in a satisfactory ROI. There has been a lot of talk lately about the power of Big Data and complex analytics, about multiplatform and omnichannel reach to potential customers, while “stellar customer experience” is on everyone’s lips. However, entrepreneurs and managers […]
Cold Calling is Alive and Kicking
Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls” I get every day. It’s unfortunate that a discussion about cold calling has to start with definitions and semantic disclaimers. Unfortunately, the most of the discussion are based on whatever definition […]
Is Cold Calling Contrary to Being a Go-Giver?
A reader recently emailed me the following: “Hi Bob, I love being in sales and want to make a difference. The company I just started working for is very focused on cold calling, and closing on the first appointment, which seems contrary to the approach in your and John’s book? I love this company but how […]
Is Cold Calling Dead?
In reality, this title is just clickbait. It’s certain to draw all sorts of attention with pundits on either side of the issue. Inevitably each shaping their “pro” or “con” arguments based on what they are trying to sell. And every time we get into this discussion, we immediately dive in taking and defending positions […]
