Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Eight seconds to reach someone in most any medium. Ouch! Growing weary of paid advertisements We have grown more than a bit weary of most […]
Case Studies
How to Write Case Studies So Humans Can Understand Them
Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, editing, and finalizing […]
Center Sphere: Using Text Marketing for Networking
Recently, we had a chance to sit down and talk with Sarah from Center Sphere. In case you’re not familiar with Center Sphere… they’re a “professional networking organization that is designed to help leaders and entrepreneurs grow networks through trusted and authentic relationships.” I love it… Here’s a great example of a company using texting […]
How One Cutting Edge Marketing Agency is Using Text Messages to WOW Clients
Recently we had the chance to sit down and talk to Yehudis from Harvesting Media about how they use text marketing… and specifically Betwext for their agency. Harvesting Media is a marketing agency in New York, who works closely with Supermarkets and restaurants. We love talking with marketing agencies about texting… they always have great […]
Pictures are Worth a Thousand Words: A Case Study
Recently we had a chance to talk with Ryan from Focused on Forever. They photograph weddings, family & child portraits, senior portraits, and professional commercial headshots. But the bulk of their business is doing awesome school portraits every year with several Florida schools. I had a few “Interesting” school pictures back in the day… and […]
Case Study: A Simple Method for Using Texting in Your Business
Last week I spoke to Debbie over the phone. She’s a new user of Betwext, and she’s using the system in a very simple way. I wanted to share this case study with everyone, just so you can understand the power of texting. And, so you can see how easy it is. Texting doesn’t have to be […]
5 Case Studies on Companies That Win at Social Media and eCommerce
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies. Also I came across these rather diverse examples where social media was very evident in producing results. Case Study One: Zappos (Online Shoe Store) […]
Texting Case Study: HS Mixers
HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re not affiliated with a school, and are open to anyone that can produce a current, valid, high school ID. They hire professional DJ’s, provide non-alcoholic drinks and snacks… and provide other […]
How to Find the Right Office for Your Startup: A Case Study
Finding an office for entrepreneurs, and even larger startups, is a difficult process. It’s imperative to select a space of the correct size, in the right neighborhood, and at a price that’s manageable. A technology startup headquartered in San Francisco recently contacted us at TheSquareFoot about finding an office space for their growing New York […]
SEO Case Studies? These 8 Will Blow Your Mind!
Read any good case studies lately? I sure have. In fact, I read enough of them (and got so much value out of them) that I decided to pull together the best of them in one place. When done right, case studies can provide an in-depth and behind-the-scenes look at something that might otherwise be […]
