Posts Tagged ‘Branding’
What Do Consumers Want From Brands?
Our marketplace is asking us to be much more than a seller of stuff. They’re expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.
Read More The 3 Essential Elements of a Lead Generation LinkedIn Profile
LinkedIn is the de facto site for professionals. How you portray yourself in your LinkedIn profile will have far-reaching implications in your ability to leverage the site for new business opportunities. Visitors to your page must get a clear picture of what you do, what you have done, and what steps to take to engage with you.
Read More How to Get More Likes On Your Facebook Page
You need to be “liked” to get past first base at that job interview. Being left off the list is a lonely place. On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.
Read More Running More Than One Business? How to Set Up Multiple Business Ventures
If you’re running multiple business projects, you’ve probably been stumped on what’s the best way to structure all these ventures. Should you form one corporation to cover them all? Should you form an LLC for each one?
Read More 5 Ways to Brand Like the Fortune 500s
Branding can be daunting at the best of times. For small- to medium-size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like me, you’re constantly educating yourself on ways to fine-tune your brand.
Read More 8 Tips to Franchise Your Small Business
If you have a small business that can be easily replicated, then franchising may be one of the best ways to expand it at a fast pace. And if you tackle it the right way, you can certainly pump up your profitability.
Read More How to Beat the Competition with Boldness!
If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.
Read More How to Destroy Your Social Media Credibility Through Automation
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.
Read More Why Busyness May Be Killing Your Business
My biggest adjustment when I started my business was that no matter the issue, all paths led to me! Finding new clients, setting the business strategy, agreeing the needed partnership, preparing the materials for the meeting, or managing the vendor registration? Yes, all me. The diversity and volume of topics on my “to do” list was overwhelming at times.
Read More The “You” Makeover
At age 47, Anjezë Gonxhe Bojaxhiu, the woman we know as Mother Teresa, decided it was time to do something different. She’d been teaching in a private school for years and thought she might have more impact elsewhere. I’m going to go out on a limb and say that listening for her next calling was a good idea.
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