Branding by Design

You can’t afford to forget about design. When you start out in business, you’re faced with a lot of things that you have to do, from products to legal requirements to accounting and on and on. One of the important tasks before you is design.
Read More

Tell Past Customers Why You’re Still Relevant

If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
Read More

How to Cure WhirlyBrand

Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.
Read More

Your Brand: What Does It Stand For?

Where does your brand stand right now? It’s a question not many businesses and individuals can answer with any degree of accuracy. Without any plan to analyze their brand in place, it’s not likely they will have an answer anytime soon.
Read More

Big or Small: Brands That Stand Out Drive Sales

In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald’s. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.
Read More

Standing Out at a Trade Show

Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
Read More

Are You Waiting to be Perfect?

The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
Read More

Brand Bump Ahead!

Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
Read More