Posts Tagged ‘Branding’
Acculturation and Brand Values
When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
Read More Building a Brand Means Going the Extra Mile
When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
Read More Why Improving the Customer Experience Matters: A Customer Loyalty Tale
Have you noticed how many ridiculously bad experiences we put up with as consumers? This article is about how some companies are turning that awfulness into opportunities to grow their profits, brands and customer loyalty while leaving their competitors behind.
Read More 6 Ways to Influence Purchasing Decisions through Social Media
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
Read More How to Name Your Business
A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you’re about to start a business (or maybe are thinking about rebranding an existing business), you’ve probably been brainstorming for the perfect name.
Read More Set Yourself Apart by Personalizing Your Brand
Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today’s crowded market, it is especially important.
Read More 4 Online Brand Management Solutions
There’s no way to stop people from searching your company name on popular search engines, and the difference between making a sale or losing a prospective customer could be as simple as them looking over your business’ online reviews or reading a recent newspaper article about the risks associated with your product or service.
Read More Branding by Design
You can’t afford to forget about design. When you start out in business, you’re faced with a lot of things that you have to do, from products to legal requirements to accounting and on and on. One of the important tasks before you is design.
Read More Tell Past Customers Why You’re Still Relevant
If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
Read More How to Cure WhirlyBrand
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.
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