Posts Tagged ‘Branding’
How Small Businesses Can Use Influencer Marketing
For a long time, influencer marketing was an indulgence only large businesses with equally large marketing budgets could afford. Engaging the rich and famous in order to tap into their fan base took an established name and plenty of money, but the advent of social media has changed much of this. Influencers now come from…
Read MoreYour Brand as Bait
With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It also reduces their compulsion to check elsewhere. A lesser-used strategy for properly…
Read MoreInsincerity is Not Good for Your Brand
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely happens by accident. In any brand process, part of the process should be about helping your employees understand and internalize…
Read More7 Quick Tips for Beating the Hiring Crisis
It’s hard to exaggerate how tough it is to hire right now. Time to hire has been hovering around an all-time high, between 27 and 29 days. On top of that, there are more unfilled job positions than ever in the U.S., and unemployment claims are at a 42-year low. Just about everyone who wants…
Read More10 Effective Real Estate Marketing Ideas to Jumpstart Your Business
In the real estate business, success depends on plenty of factors, but effective marketing strategies are (or should be) top of the list. In our day and time, if you want to jumpstart your real estate business you need more than a good list of contacts and potential clients. You need to master online marketing…
Read MoreHow to Write a Growth-Centric Business Plan for Your Small Business
With the growing acceptance of “lean startups,” the “done is better than perfect” mentality, and accelerated launch approaches like those proposed by Startup Weekend, it’s safe to say that the traditional business plan has become something of an historical artifact. Rather than creating generic business plans that paint pretty pictures of where they want to be,…
Read MoreHow to Harness Your Mindful Brand
For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you feel about your brand? Are you conscious of how your brand reacts with your other life experiences? Often times, when…
Read MoreWhat the Color of Your Brand Says About Your Business
Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When it comes to branding your business, the color or colors you choose for logos and other materials send an important message. At its most basic, the right color can attract the…
Read More5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence for long term change. Change in the past was slow. Tesla…
Read MoreLet Your Benefits Tell Your Story
Let your benefits tell your story. What does that mean? Most prospects and customers have no idea what your company’s mission statement or tagline is but they definitely know how they felt when they did business with you. Those experiences spark more word of mouth marketing than anything else. The interactions your employees have with…
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