Posts Tagged ‘Branding’
Which Emotion Should You Cater to When Presenting a Brand?
People laugh, cry, and frown. They get surprised, are spurred to anger, and feel fear. People love and hate and every point in between. It’s all part of living, of being human—much more when these emotions are instigated by external forces and circumstances that draw them out. Along with that comes familiarity, empathy, and sympathy.…
Read MoreHow to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any effort well worth it. A social media account that people want to follow, killer website copy and compelling content marketing…
Read More6 Incredibly Useful Brand Management Strategies
Small businesses are hard to fund and work on, especially if you are a novice. You are about to compete with some marketing giants. Therefore, staying on top seems to be a pretty difficult task. So, it is always mandatory to take proper care of your brand, once you have established it. Keep up with…
Read MoreFrom Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance
The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves into the lives of their customers in mutually beneficial ways. They matter, and not just when someone needs them. Apple, Google, Amazon, and even Subway have migrated from necessity to relevancy.…
Read More9 Transaction Models Shape Your Customer Experience
Focus is everything in a business, whether it be a new startup or a large enterprise. In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are…
Read More10 Things That Actually Identify Your Brand
How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes to your customers’ mind when they think of your brand name? Truly speaking, it is a mix of all three. But what makes it a powerful brand is the strategy you…
Read More5 Things We Can Learn from T-Mobile’s Customer-Centric Branding Strategy
Until recently, typical industry leaders were distant and indifferent towards the frustrations of their customers. Things are no longer the same. The more time people spend on the internet, the more they realize that their voice matters. Nowadays, the echoes of one disgruntled customer can blow up a company’s entire marketing strategy. This realization first…
Read More10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…
Read MorePersonal Equals Professional: We Are One
One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to a great extent, you could control whether something would…
Read MoreApplying the 80/20 Rule to Marketing and Growth
The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your marketing and growth: 80% of your profits come from 20% of your best sellers; having this rule in mind often allows you to maximize your efforts…
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