Posts Tagged ‘Branding’
How to Build Your Small Business’s Reputation from Day One: Part 2
Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone can try to attract new customers by saying their new piece of software is the best thing since sliced bread. Anyone can try to attract investors by building up…
Read MoreIs Your Brand a 50’s Housewife or Free Spirit?
The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time not as far gone as we may think? Despite the times being far ahead of the 50s, the digital world is showing us once again that history always repeats itself. Consider…
Read MoreHow to Build Your Small Business’s Reputation from Day One: Part 1
You can say anything you want about Warren Buffett, but one thing is for sure—the man knows how to make money and that is why it is a good idea to listen to what the man has to say. Among other things, he says, It takes 20 years to build a reputation and five minutes…
Read MoreYour Visuals Need Your Attention
No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so—they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. That’s a huge…
Read MoreSocial Media Sensation: 3 Common Strategies to Improve Your Company Image
If customers don’t trust your company or don’t like something about your brand, they aren’t going to want to buy its products or services. Therefore, it is important as a business owner to make sure that your brand is seen in a positive light at all times. Let’s look at three ways to improve your…
Read MoreEvery New Business Needs a Unique Selling Proposition
Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would…
Read More5 Ways to Maximize Your Brand Identity with Web Design
The majority of businesses have a company website, in order to promote their products or services. A website can allow your business to collect customer data, like demographics, behaviors and interests, which can then be used for effective secondary marketing campaigns. The issue most SME businesses have when creating their website is creating a well-designed…
Read More5 Fundamental Steps to Ensure Brand Consistency
When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the brand. Intangible assets account for approximately 75% of the value of a business…with brand being one of the major categories. Brands can inspire millions. They can even start movements. But before…
Read More6 Social Media Lessons from Popular Brands
Don’t Ignore Your Social Followers Now that just about every business has a social media presence, the traditional days of customer service are long gone. Some customers may still call or email your company directly, but many will reach out via your social media channels and expect immediate feedback. JetBlue has a reputation for a…
Read MoreHow Good Branding Runs Deeper Than Graphics and Typography
Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience…
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