Posts Tagged ‘Branding’
Consumers Pay Attention to Where Your Ads Live and Who Their Neighbors Are
The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new…
Read MoreHow to Be Authentic as a Small Business Owner
I want to tell you a secret. It’s been the sort of month where unprompted, people have shared their secrets with me. I feel overwhelmingly privileged to listen to the deep-seated fears, sadness and joy that weighs on their hearts and just hope that in some small way, sharing with me, eases their day a…
Read MoreHow to Expand Your Brand: Don’t Do These 4 Things
“Those who do not remember the past are doomed to repeat it.” We’ve seen and heard this saying countless times in our history books, and rightfully so. Entrepreneurs have long been doing business. Some have succeeded in the process, while quite a few have failed. Why do startup businesses fail? Surprisingly, there are failures because…
Read MorePersonal Branding and Social Media: The Potent One-Two Punch
A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle” is you personally or your business. There has been a growing trend in recent years to associate business owners – their personal brands – with the companies they run. This is true…
Read More3 Keys to Build Your Brand
If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand is not hard, as online marketers would lead you to believe. A “brand” is, simply, your reputation. Here are the 3 keys to building a brand for your small business: Capture what…
Read MoreHow to Write Your Professional Biography
Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own biography but there comes a time in most small business owner’s lives when they need one. You may have an upcoming speaking engagement that requires a biog or a someone…
Read MoreDon’t Forget the Packaging
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme—stripped down copy that was information based, educational in nature and absolutely void…
Read MoreHow to Write Your Brand Story from the Heart
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business, why it exists in the world and what real problem it solves for your customers. People buy from people. And people…
Read More5 Tips for Improving Online Materials Management
You use an online portal for your brand material ordering to simplify and unify. But how can you ensure your portal is really helping you save time and money while at the same time, keeping an eye out for brand consistency? Here are some tips: Lock in your brand specifications. Set your online portal up…
Read MoreAre You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing. Oh no, you say! Sorry to break bad news, but TrackMaven’s Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017 demonstrates that the biggest challenge for…
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