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Home / Archives for B2B

B2B

How B2B Businesses are Tackling Social Media in 2015

Feb 17, 2015 By Keith Tully

Today’s B2B marketers can’t go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions.

Filed Under: Online Marketing Tagged With: B2B, Keith Tully, Social Media

Why Now is the Perfect Time to Start B2B Marketing on LinkedIn

Dec 4, 2014 By Danny Iny

If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections

Filed Under: Online Marketing Tagged With: B2B, Danny Iny, LinkedIn, Marketing, Online Strategy

Social Media is a “Tricky” Channel for B2B Lead Generation

Sep 17, 2014 By Elaine Fogel

New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.

Filed Under: Advertising and Lead Generation Tagged With: B2B, Elaine Fogel, Lead Generation, Social Media

Why LinkedIn Says It Should Be Our #1 Choice for Sharing Professional Content

Aug 5, 2014 By Elaine Fogel

According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.

Filed Under: Online Marketing Tagged With: B2B, Content Marketing, Elaine Fogel, LinkedIn, Social Media

Selling B2B in the Social Media Age

Jun 12, 2014 By Gary Vaynerchuk

I constantly hear that business-to-business (B2B) marketing doesn’t work on social; that social has no ROI for B2B. Over the last half-decade, I’ve found that couldn’t be more wrong.

Filed Under: Online Marketing Tagged With: B2B, Gary Vaynerchuk, Relationships, Social Media Marketing

Which Content Types B2B Buyers Value Most

Apr 8, 2014 By Elaine Fogel

If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?

Filed Under: Marketing Plans Tagged With: B2B, Content Marketing, Elaine Fogel, Research Tools

Customer Testimonials Best for Business-to-Business Marketing

Feb 19, 2014 By Elaine Fogel

Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?

Filed Under: Advertising and Lead Generation Tagged With: B2B, Customer Acquisition, Elaine Fogel, Marketing, Testimonials

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