According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform.
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.