Automate Your Content: 7 Proven Solutions to Life Made Simple

Automating parts of your business can be a very effective means of enhancing visibility, as well as making your role in the business much easier. Any new piece of content that you publish won’t be noticed on its own; without shares, comments, and an interested audience, your content may just sit there accumulating dust. The…

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Robots in the Workforce: Automation is a New Era for Engineers

Since the dawn of manufacturing, designers and engineers have repeatedly run up against limitations to making things. Their ability to execute and capacity to afford bringing their ideas to market were once constrained by the manufacturing facility they had to find—either local or offshore—to build the things they wanted to build. But in a new…

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The 4 Quickest Ways to Improve Your Business’s Social Presence

A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their consumer base and build relationships with these clients. The ability of social media to affect the success of a business…

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6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the…

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5 Proven Digital Marketing Strategies for Small Businesses in 2016

As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…

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Lights-Out Manufacturing: Future Fantasy or Good Business?

“Naturally, Man should want to stand on his own two feet … but how can he when his own machines cut the ground out from under him?” So states the teaser for Philip K. Dick’s short story “Autofac,” first published in the November 1955 issue of Galaxy magazine. The story revolves around a post-apocalyptic world where the…

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Leave the Ad Bidding Headaches to Software Programs

These days, if you happen to be in a marketing presentation, you cannot escape hearing “big data” and “personalized advertising” a couple of times, at least. Then there will be the epic cliché of advertising—“the right message to the right person at the right time at the right place.” It has been around for a…

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