Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
Creating ebooks that offer value can help position your business as a thought-leader in your industry. It’s a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise.
Bagging the elephant is what many companies shoot for. Although these can be very profitable and present great growth opportunities, you must be careful not to put your business in a compromising and stressful situation.
Shakespeare was right to question—what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy.
I have been in a sales/business development position since I graduated from college. I was trained by my mentors to join multiple business networking groups and build mutually beneficial relationships that would generate referrals. But this old school method didn’t always equate to success.
Video is a great way to tell your value-based story to your audience. Remember that content marketing isn’t about content alone; it’s about your audience. If you think your audience will be able to easily see the value you offer through video (hint: they can), then you should take the leap.
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.
Successful social media campaigns rely on content marketing for much of their impact and lead generation abilities. If you’re looking for new ways to make your social media marketing strategies work harder for your company, you need to embrace some of these powerful strategies for improving the results of your inbound marketing efforts and for crafting an effective social media campaign.
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