As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.
You can picture your company leading the way and serving as an example for other companies—but you aren’t quite sure how to reach this level of success. You know that your company has the expertise and experience, but how can you effectively share that knowledge with professionals in your industry and your target market?
Increasing your landing page conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission.
Looking for a way to reach more prospects and bring more customers into your store? Facebook’s ‘Offers’ platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets.
Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that’s probably all that you need.
How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.