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Make It Your Business to Floor Your Customers

By: SmallBizClub


The décor of your store or office can have a significant impact on the success of your small business. As such, you should try to decorate your business facility in such a way that it can provide a pleasant experience for your visitors and make your brand more visible and memorable. One area that business owners often overlook when they are decorating their business facilities is the floor. The floor is one of the first things that your visitors will look at when they are entering your store or office, and you can catch their attention by placing a custom floor mat at the door.

Here is a look at how a floor mat with your company name or logo can benefit your small business.

Benefits of a Customized Floor Mat

A floor mat is usually placed near a door to remove dirt and moisture from the shoes of people who are entering a room or building. It can be made of a wide variety of materials, but it usually comes with a textured surface to trap dirt more effectively. It does not only make a space look more pleasant; it can also significantly reduce the amount of time and effort needed to keep the floor clean. A floor mat is especially useful in places that get a lot of foot traffic.

Other than removing dirt and moisture, a floor mat can also serve as a marketing tool. Since most of your visitors will look at the floor when they enter your store or office, placing a floor mat that is customized with your company name and logo at the door can be an effective way to boost your brand awareness. As the article “Floor mats with your logo” notes, such items can make your small business facilities look more professional and inviting, and create a unique experience for your visitors.

They can reflect the personality of your company and show your customers that you are a creative business owner. If you own a storefront business, having a custom floor mat at the door can even help you attract more customers.

How to Create the Right Custom Floor Mat

It is essential that you get a reputable and experienced custom floor mat maker to create your floor mat. Choose a floor mat that is tough enough to withstand regular foot traffic and make sure that the image printed on it is sharp and durable. The color of the floor mat should reflect your company’s personality and blend well with the décor of your store or office. For instance, if you want to project a professional image to your visitors, it is a good idea to get a black or brown floor mat. On the other hand, if you want to give them the impression that your company is trendy and creative, a brightly colored and irregularly shaped mat may be a better option.

Floor mats may not be the most glamorous objects in your store or office, but they can do wonders for your small business if you know how to customize them to meet your marketing objectives.

Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to small business finances.

Published: July 18, 2014

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SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

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