4 Classic Yet Effective Growth Hacking Strategies for Startups
If you go to bed thinking about how to make your business bigger and get up at the crack of dawn to begin carrying out those ideas, then you are a growth hacker. You are one of the very select few who is so focused on making your business grow that failure does not even…
Read MoreDon’t Fear the Rookie: Why Junior Developers are Good for Your Software Project
A dedicated team is the essence of a long-term relationship between a customer and a vendor. So you are careful about choosing the people who will work for you. You personally interview every candidate. You are willing to accept only the best. So how do the newbies who barely understand what’s going on fit into…
Read MoreShould I Buy the iPhone Xs or Watch Meteors from the Rockies?
Is exciting new technology a more worthwhile investment than a possibly life-changing experience? You could call me an ardent supporter of the iPhone platform. I’ve owned several over the years. I appreciate the sleek look, intuitive engineering, and staying current with the latest exciting technology release. Other’s champion the ability to be part of the…
Read MoreBattling Burnout: How the World’s Hardest Workers Achieve Work-Life Balance
As technology has improved over the last decade, more people are finding that the traditional boundaries reserved typically for the workplace are eroding. We’re answering emails at home, taking calls that pull us away from family, and checking documents and communications before bed. As such, work-life balance and burnout have become hot topics in recent…
Read More3 Ways to Overcome Competition from Online Retailers
According to the Census Bureau, today’s consumers buy nearly 10 percent of goods and services online—and that percentage is rising at a clip of over 15 percent per year. Some small businesses, such as used books stores and antiques dealers, rely on the internet for a majority of their sales. What does that mean for local…
Read MoreReviews: You Like Us, You Really Like Us!
As we approach 2019, we’re delving into the channels that you really need to consider as you map out your marketing and sales efforts for the coming year. Previously we’ve covered: Video Podcasting Infographics and visual representation Webinar and webcasts Building your email list Multichannel Marketing Now, I want to call your attention to the…
Read MoreSocial Media Refuses to Slow Down
As soon as you feel that you’ve mastered Facebook, Twitter, LinkedIn, Instagram or Pinterest, a new curveball is thrown into the mix. Rather than applying a general ‘social media’ strategy to all under one umbrella, it’s imperative to recognize the benefits of each, individually, while keeping an eye on new platforms and social usages entering…
Read MoreHow to Test the Waters of Your Business
Diving into a new business venture is a daunting task. There are so many variables that, even though you have a great plan or amazing skills, there is still the chance that your business could fail. With all the hard work, effort and money that needs to go into starting a business, testing the waters…
Read More5 Things You Didn’t Know About Your Business Credit Rating
Your business credit rating is highly important. It can determine how effective your company runs in the present, and even start to affect the long-term, big picture plans of the future. In the end, many businesses fail all the time in what are frankly silly, preventable ways. One of these sure-fire ways to flop is…
Read MoreCan We Have Fun While Doing Serious Work?
Have you ever noticed how slow time passes when you are in a troubled environment? Conversely, sometimes you look up at the end of a great day and wonder where the time went. It’s driven from the top Over the years, I have discovered that the difference is not just applicable to the good times,…
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