Search results for: Elaine Fogel
Do You Make Excuses When Customers Complain?
What do you do when customers complain? Do you listen? Do you try explaining or rationalizing your responses? One thing we can agree on from the top. When you serve customers, it’s not always easy to manage complaints. There’s a fine line between explaining and crossing over into the excuse realm. And, I’ve got a bad customer…
Read MoreSocial Media Marketing is Disappointing Marketers
Last month, I blogged about the CMO Survey that demonstrated how few companies are able to prove the impact of their social media activities quantitatively. And, that social media contributes little to company performance. So, now what? The Leapfrog Marketing Institute’s 2016 Planning Report adds more fuel to the fire. The report focuses on how marketing executives are evolving…
Read MoreHow to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money…
Read MoreHow to Practice Sticktoitiveness and Succeed in Business
Sticktoitiveness? Yes, it’s a real word. I checked! Dictionary.com has the definition: noun: dogged perseverance; resolute tenacity; also written stick-to-it-ive-ness Example: The only way she has published so many books is through stick-to-it-ive-ness. Funny how the example above matches my blog post today… perfectly! It is with great joy that I officially announce the addition…
Read MoreHow Difficult Is It to Reach You?
Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up on your business (or nonprofit) because you made it too challenging for them to communicate with you. Yet, there are so many…
Read MoreHow Easy is It to Do Business with You?
Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out. Why am I asking you this today? Because I recently had a customer experience that was so poor, I have to share it. Albeit,…
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