Search results for: Elaine Fogel
How to Improve Your Small Biz Digital Marketing
Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small Business Digital Marketing Survey, offers valuable insight on several fronts including recommendations for improvement. I’ve taken the liberty of adding…
Read MoreHow to Build a Purpose-Driven Organization
As we learned in How to Inspire Brand Loyalty with Purpose, “People want to buy from companies that stand for a purpose with which they personally identify and reflect their values and beliefs.” A recent research paper by Quartz Insights and WE entitled, Leading with Purpose in an Age Defined by It, gives us additional statistics and reasons…
Read More4 Common Misconceptions About Creative Content You’ll Want to Avoid
When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns…
Read MoreWith Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to…
Read MoreHow to Improve Your Website Copy
Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem and/or learn more about your products, services, or mission. It’s where they read and engage with your content. According to Clutch, the top three digital marketing channels businesses use are social media…
Read More10 Gracious Ways to Manage Angry Customers
At one time or another, I’ll bet your customer service has gone awry, no matter how much you work to avoid it. Whether mistakes are your fault or not, angry customers can get … well, pissed off! The key to marketing and branding success is how you (and your team) manage these blunders. Being gracious…
Read More1 Important Marketing Update to Know NOW
There’s a recent and very important marketing update you should know about for your small-medium business or nonprofit organization. It will require action. General Data Protection Regulation (GDPR) The GDPR is the newest European Union data privacy legislation that went into effect on May 25, 2018. According to CNET: “The regulation expands the scope of what companies…
Read More10 Free Marketing Tools You’ll Want to Try
Who doesn’t like FREE stuff? I’m always on the lookout for free marketing tools to share with small business and nonprofit readers and clients. These ten below encompass content marketing, SEO (search engine optimization), music, writing, marketing research, direct mail marketing, animation, videos, and CRM (customer relationship management)! 1. Portent’s Content Idea Generator When you need…
Read MoreAre You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing. Oh no, you say! Sorry to break bad news, but TrackMaven’s Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017 demonstrates that the biggest challenge for…
Read More21 Easy Phone Tips for Outstanding Customer Experiences
Did you know that the old-fashioned, Alexander Graham Bell invention (the telephone) still reigns as the most widely used channel for customer service? Yes, almost nine in ten consumers (89%) feel that telephone customer service either meets expectations (60%) or exceeds expectations. (State of Customer Service Experience 2016, The Northridge Group, Inc.) No matter how you personally feel on any given day, your telephone…
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