eCommerce
6 Platforms for eCommerce Success
Having your own Web store is not only exciting, but running it can actually be a lot of fun. Apart from that, an eCommerce website can also help you earn additional income. In fact, you…
5 Steps to Revamp Your eCommerce Brand
Competition is fierce across all industries—especially for ecommerce brands. But it’s that very competition that should fuel us to do something different or unusual to gain the competitive edge we need. I founded The Bouqs…
5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and…
Questioning the Conventional Wisdom of Storytelling and User Experience
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates,…
The 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is…
Playing the Domain Name Game
Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is often…
15 Web Tools to Help Small Business eCommerce
As the number of people using the internet grows steadily, as cell phones and tablets become more affordable, eCommerce has definitely become the norm. With 91% of adults in America owning mobile phones, physical stores…
Smartphone Apps: Business Benefit or Liability?
It has been written that mobile apps are for the young, but everybody goes to supermarkets, and the number of people utilizing their mobile apps to see what’s on sale when they make their shopping…
7 Examples of Call-to-Action Best Practices
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure…
How to Make an App
With today’s economy and our lifestyles seeming to revolve around mobile technology, there appears to be a never-ending race to devise and create the “next big thing.” And more often than not, that tends to…
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