eCommerce
How eCommerce Sites Benefit from Content Marketing (or Go Bust without It)
Regardless of what you are selling, you will need to up the game this year. 2016 is all about content, and eCommerce sites have to be in-the-know to get noticed. Having a great product is…
3 Paths to Passive Income Through Affiliate Marketing
There’s never any shortage of people interested in finding the best ideas for passive income businesses, and successful affiliate marketing programs are certainly among the top candidates. But anyone who has made an attempt at…
A Note to the Small Businesses Still Not Mobile Optimized
Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small…
5 Web Design Mistakes to Avoid
Are you a small business owner? Is your website attractive enough to help you accomplish your desired goals? If not, it’s time to reconsider the design of your website or upgrade it with latest features…
4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison…
Repricing Tools are the Secret Weapon for Selling on Amazon
If you plan on selling some of your products online, particularly on Amazon, you will have many benefits and advantages that include higher conversions and increased visibility. However, these benefits won’t come on their own—you…
Local SEO: 6 Critical Mistakes You’re Making
So why does Local SEO matter anyways? You’ve probably heard people squawking about how important it is. Most likely someone told you that it’s an urgent matter and that you’re crazy for not attending to…
The #1 Website Killer: Slow Loading Times
A small and growing business needs leads. Generating them can be done with a number of different strategies, but if someone reaches your website and waits too long for it to load, they’ll turn around…
The Art of Landing Page Design (for Non-Artists)
Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions….
Improve Your Landing Page Conversion Rate in 3 Steps
Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. How? It’s simple. We use the same guiding principle…
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