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Intent Marketing for Franchises
What if you said, “I could use a cup of coffee!” and someone immediately brought you a cup? That’s pretty much what one licensed franchisor of Dunkin’ Donuts locations in Arizona did.
Choosing a Franchise: Quality Control
McDonald’s is the quintessential franchise example for many reasons, but one of the most important has to be the concept of standardization. Travelers could be sure of what they were getting at McDonald’s, so the sight of the Golden Arches during a long road trip could be a relief.
Franchise Business’s Profit and Loss
When you’re searching for the right franchise, you’ll have lots of documents to read, plenty of people to talk to, and advice from all sides. One piece of the puzzle that many future franchisees overlook is the profit and loss statement (P&L) from your potential franchisor.
You’re 50. You’re Downsized. Now What?
As you may have witnessed yourself, the job market no longer provides the long-term security it once offered. Previous generations grew accustomed to a certain career and the length of time they would be in that job—this is now less of a reality than ever before.
Do You Want to Be a Ground-Floor Franchisee?
Should you franchise with an established brand or a newcomer? If you’ve found the perfect franchise business opportunity, you may not care whether it has been around for two years or for a century; if you’re still scouting around, this might be a factor that helps you decide.
Employee Retention in a Franchise Business
Businesses where higher-level employee skills are integral to the business typically need to place a higher emphasis on employee retention than businesses where training new employees is less costly.
Maybe You’re Not Built for Business
Everyone is familiar with the American Dream concept. It holds that if you work hard enough, have your success, and pay your dues, you can achieve anything that you put your mind to. This we understand.
Online Marketing for Franchise Businesses
Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan.
Franchisors, Franchisees, and Their Employees
McDonald’s is facing a lawsuit which the franchise industry needs to watch. Workers at McDonald’s are suing the franchisor, not franchisees, for employment issues. In these suits, they argue that McDonald’s corporate and franchisees are joint employers and act as a single unit.
Diversify Your Portfolio with a Franchise Business
As an investor, if you have a healthy portfolio, you are always looking for ways to diversify your holdings. Owning a small business or franchise opportunity can be a smart addition which gives you the option to stay engaged in the semi-absentee model of operations while keeping your day job, so to speak.
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