Online Marketing
How to Make Killer Social Media Posts for Your Business
Social media isn’t merely a fad anymore, it’s an essential facet of contemporary life that no business can afford to ignore if it hopes to remain successful in the market. Still, many aspiring entrepreneurs and…
GMB Website: Why You Should Create One
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for…
GMB Questions & Answers: Most Underused Feature?
GMB Questions and Answers first started appearing on Google my Business back in August 2017. Initially only available on android devices, it later rolled out across all devices in early 2018. The feature allows consumers…
Beginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs…
Local SEO: On-Site or Off-Site SEO?
Off-site SEO is difficult but will pay dividends down the road. More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an…
The Good and Bad of Facebook Business Pages
So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41%…
Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests…
Why Your Site Needs Guest Bloggers
Even in the days of social media, running a blog can be a great way to advertise your small business. If you blog consistently enough, you may have heard of guest blogging. Guest blogging can…
7 Important Research Takeaways to Know for Social Media Marketing
When was the last time your smaller business or nonprofit organization reviewed its social media marketing strategy and tactics? If you answered, “never” or “not recently,” you could be wasting valuable resources on the wrong…
Brand Your Small Business on Social Media
Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so…
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