Sales Activities
Insight: The Convergence of Strategies
Insight has become the buzzword for engaging today’s buyers. We are supposed to teach our customers—helping them identify new opportunities, areas to improve, problems they may not realize they have.
Why Most Small Businesses Lose 80% of Potential Sales
If you’re not following up with sales prospects already in your network at least five to twelve times, your revenues are 20% of what they could be.
Why Aren’t Customers Contacting Us?
Your website may be your only point of contact from customers or it may be just one way they can reach out to you. However, if it is not effective, you may be losing out on sales and new customers.
4 Ways to Provide Value Rather Than Sell
If you’re anything like me, you hate the idea of being a salesperson. But I have come to grips with the fact that not only am I a salesperson, but I am also pretty good at it. These are a few tips that have helped me embrace selling.
Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
The Not-So-New Principles of Sales
The discussions that swirl around the profession about new methods, tools, and techniques are exciting. They have the ability to help us improve and improve what we can achieve with customers.
The Future of Retail [Infographic]
Retail isn’t dead, it’s dynamic. Consumers are always going to want to buy, but in an increasingly digital world how will the retail industry adapt? For any small business owner or entrepreneur trying to stay up to speed with this industry, it is vital to be aware of the emerging trends and changes in retail.
Salesperson as Entrepreneur
When you think about it, sales people have an awesome amount of freedom—but also a huge amount of personal responsibility. In many senses, we really are entrepreneurs.
Bartering: Fair Trades or Passing Fancy
Bartering is as old as commerce itself and today a variety of developments have brought renewed interest to this traditional practice. Challenging economic conditions combined with the ease of Internet-based exchanges have made bartering an attractive way of acquiring products and services, especially for newer small businesses.
How to Write a Sales Script That Won’t Annoy Your Customers
Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. But these scripts can actually be pretty useful, as long as they’re written and used the right way.
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