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Acculturation and Brand Values
When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
Dealing with Failure
In business, you have to constantly try new things, because most of the things you try won’t work. It doesn’t mean they weren’t worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail in order to reach success.
What Are Disparate Impact and Disparate Treatment?
Perhaps the most common type of discrimination claim that employers face is disparate treatment. Disparate impact and disparate treatment are two legal theories of discrimination, and it’s critically important that you protect yourself and your business from these kinds of actions.
Building a Brand Means Going the Extra Mile
When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
Amazing Customer Service Gives a Competitive Edge
Amazing customer service is just a little better than average. That in itself isn’t amazing. What makes it amazing is when it is a little better than average—all of the time. It’s the consistency that makes the difference.
What’s Stopping You from Hiring an Intern?
Hiring interns is one of the best ways to grow your company, manage market share, and get involved in the local community all at the same time. The altruism and civic-minded nature are beyond what most human resource people realize.
A Small Business’s Approach to Health Care Reform
Greg Abel is the co-founder and Director of Strategy & Client Services at Tailfin Marketing. For many years, Tailfin has offered health insurance to its employees, with a plan designed to get people on board. Like most small businesses, though, Tailfin is looking at what to do now that the Patient Protection and Affordable Care Act is coming into effect just around the corner. As with any big change, there are concerns and questions, but Greg also shared some of the things he’s doing to help navigate these unfamiliar waters.
5 Ways Small Businesses Can Attract and Retain Talent
It’s an oft-cited cliché, but the success of a business and a small business in particular depends very much on the talent and efforts of its people. It is both the individual stars and the solid working relationships between those…
What is a Business Owner’s Policy, or BOP?
One of the most popular insurance forms for small businesses is a business owner’s plan, or BOP. These policies have developed in recent years and increased in popularity. These policies are convenient and specifically designed for small or medium sized businesses.
How to Hire a Consultant for Your Business
As a business owner, sometimes you may feel that you are too close to the problem at hand. You may find that you and your team of employees work well together, but often think similarly and come about solutions the same way.
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