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Customer Service
5 Ways to Lose Your Customer
A sure way to lose customers is to deliver a bad customer service experience. And the customer service doesn’t even have to be flat-out terrible.
Loyalty May Not Be Rational
Customer loyalty is not always based on rational thinking. Customers often make decisions based on feelings and emotions. The old adage that the first impression counts has been verified by the psychological research.
Customer Service Strategy: To Serve and Protect
In order to protect the client, you would put their interests first. Your main goal would be to sell them what they need, not what costs the most or what will help you to meet your sales goals.
SMS Surveys Are No Small Business
Are you making good use of SMS surveys in your business? SMS surveys are an effective way to increase customer satisfaction by learning more about your customer base.
How to Ruin a Great Customer Experience
It seems really ironic that organizations can take a great customer experience and convert it to an awful experience just by asking you about your customer experience. I wonder who talks to the customer experience experts to tell them about the experiences they create?
An Amazing Customer Service Idea: The Five Dollar Lifeboat
The second-generation owner of a chain of Ace Hardware stores, Tom Glenn, tells an inspiring story about his father, Elder Glenn.
Do You Appreciate Your Customers? Do You Show It?
Aside from your employees demonstrating verbal appreciation to customers after each transaction, occasionally add the element of surprise to truly wow them. Here are five no/low-cost ideas:
Is Customer Service a Right Brain or Left Brain Function?
Often when speaking about delivering exceptional customer experiences, I, like most speakers, tell stories. Often our signature story is about some remarkable customer experience where someone has gone above and beyond to create a memorable experience and everyone is left feeling like that is the pinnacle of success.
Connected Customers May Not Be Connected
In today’s business climate the connected customers are seen as people who are highly educated and technologically social and mobile. A study was commissioned by Kitewheel and was conducted by the independent research firm Strategic Marketing Research, Inc. in 2014 to study ongoing efforts by companies to reach their connected customers individually.
Managing Customer Service Blunders Professionally
One thing I’ve learned over time… things will definitely go wrong with customers, no matter how much you work to avoid them. The key to small business marketing and branding success is how you professionally manage the blunders.
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