Customer Service
The Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the…
7 Tips to Continuously Improve Your Customer Experience
Every company claims to provide good customer service. If you do the same, you are just one of many vying for your customers’ business. If you want to break through and truly show you are…
How to Keep Customers from Falling Through the Cracks
If you’ve put in the work to get a customer to commit to your business, the last thing you want to do is lose them because of poor communication. A customer falling through the cracks…
How Have You Helped Your Customers Improve Their Outcomes?
At the end of the year, there’s always a huge intensity of activity. A lot driven by the various holidays we celebrate, a lot driven by year end (or quarter end), and some driven by…
Your Customer’s Tennis Ball
My friend, branding authority, and Certified Go-Giver Speaker, Bill Ellis emailed me a great poster that showed a photo of some dogs—apparently at a museum for those of the canine persuasion—staring intently at a painting of a…
7 Things NOT to Do When Managing External Customers
“Without customers, your [small] business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without developing and maintaining a customer-centric mindset.” (Beyond…
Your Customers Are Telling You, “WIW WIW WIW!”
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet…
Is Your Business “Moving” or “Pivoting” to Meet Customer Needs?
Remember when UPS was going with the slogan, “Moving at the speed of business”? It wasn’t a bad slogan. However, marketing experts say that when UPS dropped “Moving at the speed of business” and adopted…